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In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 - 12:33 How Craig got Started
12:40 - 21:06 Accretive Outcome Analytics
21:22 - 23:20 How to have the 1-to-1 Convo
23:28 - 28:53 IOS14
28:54 - 33:34 How Measurement Leads to More spending
33:35 - 39:05 Realtime Optimization