Joe Macleod's book 'Ends' asks us to consider why we have such difficulty designing closure experiences. He talks to MEX founder Marek Pawlowski about how the thinking behind the book emerged from a career in mobile technology with Nokia and design agency Ustwo, where he saw companies unable to address important issues around off-boarding. The conversation ranges across the diverse areas Joe explores in the book, from historical behaviour patterns in religions, industry and health to modern trends in consumerism. Get in touch with feedback and questions @mexfeed on Twitter or email
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