In this episode we talk about cloud lock-in which is a topic that comes up again and again. It's a normal consideration across any domain or topic and part of a discussion of trade offs and unfortunately it steers discussions oftentimes into negatives rather than starting with what is it that your business needs and how does cloud cater for that? What means lock-in to us? What are the risks, consequences and probabilities? What is the cost associated with addressing some lock-in and how much do we sacrifice in flexibility, innovation and speed to market?