CloudX just announced Agentic Buying, a move onto the demand side. CEO Jim Payne returns to explain whether it’s an ad network, a DSP, or something new. And whether CloudX can vertically integrate while still calling itself neutral.

Chapters:
1:23 – Traction: Adoption and Publisher Uplift
4:35 – What TEE 2.0 Actually Is
8:22 – Agentic Buying: Ad Network, DSP, or Something New?
10:54 – Flat Take Rate vs. Arbitrage
14:15 – How Targeting Works Without RTB
18:51 – AI Creative: Agentic Playables and Video
23:23 – What "Neutral" Really Means
29:58 – What Stops CloudX From Becoming the Incumbent?
33:38 – The Uplift Denominator: Compared to What?
38:24 – Do You Compete With Traditional Mediators?
40:58 – The 18-Month View
42:27 – Convince the Skeptic

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