Clouser On Business

Listen to learn how Market Researcher Nicole Speulda approaches projects and the utility of market research in business. Hear to find how businesses engage market research firms.  How they analyze and provide data to help their clients market themselves and grow their customer base.  Find why businesses use market research firms and the value they provide.

Hear how Warrior Products rebranded after many years in business.  Owner Tom Richardson shares why Warrior needed to rebrand itself, and the process the company used to successfully change its brand to grow market share and brand recognition.  Listen as Richardson shares how key customer involvement played a role in Warrior’s decision making process.  Learn why Warrior has world brand recognition and why customers insist on the Warrior products.  You’ll enjoy hearing about Richardson’s love of and involvement in off road racing, which led him into the business.  Learn how Warrior engages its employees in the business and how theyhelp drive products sold in the marketplace.  Warrior products are proudly  made in the USA.

Business Transition Planning and the key components a plan should include are shared by guest Frank Dane of B2B CFO.  Discussion includes succession planning for family businesses, IPOs, ESOPs, and preparing a business for sale.  Dane explains who should be on your transition team and the role they play.  The time frame when an owner or management team should  begin the planning process is discussed. Dane discusses the financial items that are planned for and considered when building the value of the company. Suggestions on keeping or eliminating key employees during the planning process are given.  The effect on discount factors when company is owned by or influenced by one or few individuals is explained.

Hear Kim Frazier highlight keys to executing a successful marketing plan.  This conversation includes why some companies are more successful in creating and executing their plans than others. The importance of a mission and vision statement. Who in the company is responsible for the marketing plan? How to determine the budget?

 

Former Coke  and Johnson & Johnson exec Terence Chatmon, CEO of FCCI  shares about Christian business owners in the marketplace.  FCCI’s world wide activities are helping business leaders align faith and business. Learn how FCCI is working with CEOs on leadership development.

In this episode, guest Bruce Varney gives practical advice on how to be sure customers see your business in the way you intend. From the inside and out, Varney discusses business principles which help to establish correct messaging to the customer.

In this session, guest Nicole Speulda defines and discusses market research and its uses in business. Listen to find why businesses engage market research firms to analyze and provide data to help their clients market themselves and grow their client base.

About Nicole Speulda

Nicole is a Director of Research and Consulting at Market Strategies International. Nicole has spent her entire career in the analytical and market research fields, working across media, corporate, academic and non-profit sectors. She has a Master’s degree in Comparative Ethnic Conflict and Research from The Queen’s University in Belfast Northern Ireland and a Bachelor’s degree in International Politics and Communication from the Elliot School of International Affairs at The George Washington University.

In this episode Kim Frazier discusses the purpose of and components included in a marketing plan.

This episode provides an introduction to "Clouser" and the podcast series. The purpose and intent of the series is explained.