In this eye-opening episode of Club Innovators, we are thrilled to welcome two industry experts, Melissa Hansen and Rick Coffey, as our special guests. Get ready for a deep dive into the world of private clubs, as we uncover shocking statistics about our secret shop of over 200 private clubs and arm you with strategies to ensure your club doesn't become one of these unsettling figures.

Melissa Hansen and Rick Coffey bring a wealth of knowledge and experience to the table, making this episode a must-listen for club Membership Directors, marketing enthusiasts, and anyone striving to keep their club ahead of the competition.

We delve into the nuances of a proper sales process within the club industry. Discover the key steps, best practices, and pitfalls to avoid when selling memberships and services within your club.

But that's not all – Capstone Hospitality also unveils its new comprehensive sales training and management software, Drive.

Whether you're a club owner, manager, or enthusiast, this episode offers a wealth of knowledge to help you transform your club's success. Join us as we unlock the secrets to avoiding these shocking statistics and ensuring your club thrives in today's competitive market.

Drive Sales Training and Management Software: https://www.capstone-hospitality.com/drive-info

Melissa's Website: https://melissahansen.com/

NBC Sports Next: https://www.nbcsportsnext.com/

Capstone Hospitality: https://www.capstone-hospitality.com/

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Melissa Hansen

Located in Naples, FL at Is a private club membership + marketing educator that provides

resources to industry professionals who are striving to get creative and think outside the box.

With over ten years in the hospitality industry. Melissa shares her knowledge and information

learned and provides clear strategies for membership success. Melissa provides services

including membership consulting services, live group classes, Masterclasses on various

membership topics. Go to melissahansen.com to learn more, download resources and connect

with Melissa.

Rick Coffey

Rick is a Certified Membership Professional (CMP), who has established himself as one of the top

sales performers and thought leaders in the private club industry. In March of 2019, Rick joined Golf

Channel as National Sales Manager for the private club division. Based in Jacksonville, Florida, he is

dedicated to growing the private business for the popular network. Rick currently leads the private

club division of NBC sports.