We are delighted to welcome Madison Long, CEO and co-founder of Clutch, onto this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Are you looking to creators to add that extra dimension to your social strategy? On this episode, our guest Madison Long, CEO and co-founder of Clutch, bridges the gap between brands and creators and explains how their relationships can breed success. She talks about what brands need to know before teaming up with creators, how to set themselves up for and measure success and lifts the fog around pay rate and budgets. Plus, she shares her views on why influencers aren't the only creators to consider and how to leverage short-form video. In This Episode:

• 0:00 – Introduction
• 2:39 – Introducing Madison Long
• 4:09 – Explaining Clutch
• 5:34 – How their process works
• 9:33 – Managing engagement expectations
• 11:55 – Questions brands should bring to the table
• 16:15 – Helping brands and creators measure success
• 19:34 – What should brands/creators have in place first?
• 26:32 – Helping brands identifying their TikTok strategies
• 31:19 – The final two: Madison's advice for social pros

Resources

• Schedule a consultation with ICUC
• Grab your free Social Media Audit Bundle
• Clutch website
• Clutch's latest press release
• Follow Madison on Twitter
• Connect with Madison on LinkedIn

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