CM-YO

We wrap up our winding conversation with Rob Vaughan, VP of Business Development and Marketing at CLS Facility Services, by talking about good content and working with your team to tell better stories. 

This episode dives into why SEO research (while needed!) should not be the key driver of your content topics. As a former high school Spanish teacher, Rob also touches on how we need niche content, but we have to fit it to our audience's attention span and format preferences. 

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!). 

Rob Vaughan started off as a high school Spanish teacher. Today, he's the VP of Business Development and Marketing at CLS Facility Services. At each stop along the way he's been focused on one thing - building relationships that last. 

In part one of our winding interview with Rob we cover: 

• Why most people in biz dev don't really know their close rate 
• How to build relationships with existing clients through ongoing education 
• How to say no to bad fit prospects 
• How to approach biz dev as an exercise in mutual fit, not sales 

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!). 

Don't Get Spooked by Photo Scammers: The Latest B2B Email Trap

Ever received an email claiming you've stolen someone's photo and demanding compensation? This growing scam is targeting business owners everywhere! In this video, we break down exactly how copyright infringement scammers operate and why B2B companies are their prime targets.

You'll discover: 

• The anatomy of these deceptive emails (with real examples!) 

• Why business owners are particularly vulnerable to these threats 

• How to verify if you actually have the rights to your images 

• Exactly what to do when these "copyright crusaders" come knocking

If you've invested in legitimate stock photos or worked with a reputable marketing agency, you're already protected. Don't let random threats compromise your carefully crafted online presence!

Watch to the end for our complete guide to handling these scams with confidence. Remember: knowledge and healthy skepticism are your best defenses in the digital world!

Have you encountered this scam? Share your experience with us on our blog about this topic: https://ngagecontent.com/content-strategy/dont-get-spooked-by-photo-scammers-the-latest-b2b-email-trap/

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!). 

“How Can I Close More Sales?” An Answer to the Age-Old Problem

Many businesses struggle with a common frustration: marketing generates leads, but sales doesn’t close enough deals. The problem? The handoff isn’t seamless, and the wrong metrics are often being tracked. If you’re wondering “how can I close more sales,” this episode is for you.

Mike Cottrill, CEO of NgageContent, has helped businesses navigate the divide between marketing and sales. In this episode, he interviews Rob Yoho, a Sandler Sales expert. They break down why measuring the right KPIs — and iterating based on real data — is crucial for marketing success. With years of experience in sales strategy and marketing, they provide real-world insights that can help you fine-tune your approach and close more deals.

What you’ll learn:

• The hidden “side doors” of the funnel and how to combat them
• How to track and optimize sales rep performance
• Discover key performance indicators that actually predict success and how to improve weak spots
• How sales and marketing teams can align to convert more leads into revenue

If you’re ready to stop leaving deals on the table, this episode provides the strategies you need to take action.

Support CM-YO!

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. 

About CM-YO

The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. 

About NgageContent

NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!). 

Lead Quality vs. Quantity: What Should You Be Focused On?

Are you struggling to turn leads into sales? Are you chasing more leads but seeing little growth in revenue? Many businesses fall into this lead quality vs. quantity trap. A flooded sales pipeline may look good on paper. But if those leads aren’t ready to buy, your conversion rate will suffer. This can lead to wasted time, frustrated teams, and stagnant revenue growth. If you want to grow your business, you must focus on quality over quantity.

Mike Cottrill, CEO of NgageContent, has helped countless businesses overcome this issue. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to get his insight. They dive into how teams can overcome this lead quality vs. quantity problem.

What you’ll learn:

• Why more leads don’t always mean more closed deals — and what to do about it
• How to improve lead quality and optimize your sales process
• How to align marketing with sales for better results
• A case study of how Mike and Rob fixed the funnel for one of their clients
• Actionable insights to refine your approach, boost conversion rates, and maximize sales efficiency

Support CM-YO!

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team.

About CM-YO

The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast.

About NgageContent

NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!). 

Ace Your Marketing to Sales Handoff with Insights from CM-YO

Are your marketing and sales teams frustrated with one another? It’s an all-too-common occurrence. Marketing feels like they’re delivering good leads, but sales says they’re duds. Meanwhile, marketing is frustrated with sales because they don’t give adequate feedback. As a leader, it’s tough to get these two departments on the same page. Luckily, the marketing-to-sales handoff just got a lot easier.

Mike Cottrill, CEO of NgageContent, has helped countless businesses close the gap between sales and marketing. In this episode, he interviews Rob Yoho, a Sandler Sales expert, to break down why marketers think they’re driving high-quality leads while sales teams often disagree. Get ready for some eye-opening insights and maybe even a truce between marketing and sales. (Hey, we can dream, right?)

What you’ll learn about the marketing-to-sales handoff:

• Why you need a structured, repeatable process for business development
• Why marketing teams feel like they’re crushing it, but sales teams still say “the leads suck”
• How to align marketing qualified leads (MQLs) and sales qualified leads (SQLs)
• How sales and marketing teams can better communicate to bridge the million-dollar gap between them

Support CM-YO!

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with your team. 

About CM-YO

The CM-YO digital marketing podcast is designed to help you understand what works when it comes to B2B growth. NgageContent CEO Mike Cottrill gives actionable advice to help you scale. No matter your industry, this marketing podcast can help you grow fast. 

About NgageContent

NgageContent provides simple, helpful solutions that allow businesses to grow through inbound marketing. Our expertise spans website development, SEO, content creation, HubSpot implementation, and more. For over a decade, the NgageContent team has empowered companies to build meaningful customer relationships that drive sales.

CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!).