Commando Marketing | Dick Larkin's creative guerilla marketing tactics for entrepreneurs

CM008 How a Former Yellow Pages Rep Uses Insider Knowledge to Exploit Weakness to His Clients’ Advantage


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I first met Steve Sipress when he was an outside sales rep working for Dex/AT&T in the Chicago market. When I asked him to tell me how he sells Yellow Pages advertising against the firm where I was working, he was incredibly candid about being completely unconventional. My guess was that he caused serious heartburn for the Dex management because ...
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Commando Marketing | Dick Larkin's creative guerilla marketing tactics for entrepreneursBy Dick Larkin, Small Business Commando Marketing Specialist