I was feeling really unsettled, because my career was about to make a major change, and I had no idea what direction it would take. I knew that leaving the Yellow Pages world, where I was well known and established was going to require me to build professional credibility in a new field. I’ve always admired people who blow past ...

Roy H. Williams is a two-time New York Times best selling author of the Wizard of Ads and the founder of Wizard Academy in Austin, Texas. He’s the publisher of the Monday Morning Memo, a weekly insight into marketing and psychology. He has dedicated his career and considerable talents to helping David defeat Goliath, working with the smaller companies being ...

In the latest edition of the Commando Marketing podcast, I interview local media veteran, Tom Grubisich, the new news editor of Street Fight Magazine shares his insights on media, Facebook, and a life reporting the news. I met Tom though his awesome reporting for Street Fight and attending various local media conferences. He takes a very pragmatic approach, because his ...

Matt Coen, co-founder of Second Street shares his immense insights into running promotions. Second Street operates behind the scenes of many of the top newspaper, television, radio, and online media sites running contests that engage readers and users.         Long before Groupon came around, Second Street was building the deal space methodically and systematically. Matt is a ...

Steve and Lynn Boucher were very successful executives in the local media business and they chucked everything to move to Remsen, NY (population 2,000) to open a fifties style diner. Steve shares his secrets to success in hiring and managing salespeople and how he transitioned into the life of a small business owner. He details the decision process of deciding ...

In today’s interview, Lalin Jinasena, founder of Elephanti talks about attacking the massive challenge of helping brick & mortar stores use the mobile web to help customers find what you have to sell. There have been many companies that have made the attempt to gain traction in this arena, but Lalin is going about it with a grass roots approach in ...

Have you found what your ONE TRUE PURPOSE is? Several times I thought I’ve found mine, only to realize that I had drifted off course. My guest today, Steve Olsher wrote “What is Your What?” a book that details his journey and that lays out the steps for you to find your true purpose. So often, where your passion, talent, ...

I first met Steve Sipress when he was an outside sales rep working for Dex/AT&T in the Chicago market. When I asked him to tell me how he sells Yellow Pages advertising against the firm where I was working, he was incredibly candid about being completely unconventional. My guess was that he caused serious heartburn for the Dex management because ...

On my first business trip to Las Vegas, I worked for Nintendo’s first licensee at the Consumer Electronics Show. The entire video game industry fit in a single tent in the parking lot of the Las Vegas Convention Center between car alarms and low rider stereos that vibrated my eyeballs out of their sockets. Forward thinking retail buyers crowded into ...

Few media companies have successfully embraced digital the way that Deseret Digital Media has done, and Todd Handy is leading the charge.  Like a true leader, Todd is quick to share credit for Deseret’s success. As a side note, Todd was riding a bike a few years ago when he was nearly killed by being hit by a jeep.  That ...