Real Life In Real Estate

CMA vs. CMA: The Pricing Strategy Every Real Estate Agent Needs Right Now


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Are you doing a CMA… or a CMA? Most agents treat pricing like a look-back exercise — but in today's market, that's not enough.

In this episode of Real Life in Real Estate, Mark Peebles breaks down the critical difference between a Comparative Market Analysis and a Competitive Market Analysis — and why knowing both could be the difference between a quick sale and a listing that rots on the market.

Mark covers:

  • Why overpriced homes end up on the "clearance rack" (and how to avoid it)
  • How to walk into a listing appointment prepared and confident
  • The right way to present a price — and when to shut up and let them process
  • The ethics of "buying a listing" and why it's hurting the industry
  • How to use a pricing model to protect your sellers (and yourself)

Whether you're a new agent or a 20-year veteran, this episode will sharpen the way you price homes and win listings.

🎓 100 Days to 100K Online Course → itsmarkpeebles.com

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Real Life In Real EstateBy Mark Peebles