In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awareness. The importance of driving awareness in the market and leveraging Marketo and Salesforce.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more. 

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