<p>Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.</p>
<p>This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.</p>
<p>Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic. </p>
<p>They cover the key elements of building a more valuable and valued marketing career:</p>
<p>- Being proactive in positioning the firm and its attorneys<br>
- Understanding your clients and communicating challenging concepts to the market<br>
- Using data to drive better outcomes and position marketing as a strategic advisor</p>

Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast. This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first. Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic. They cover the key elements of building a more valuable and valued marketing career: - Being proactive in positioning the firm and its attorneys - Understanding your clients and communicating challenging concepts to the market - Using data to drive better outcomes and position marketing as a strategic advisor

<p>Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.</p>
<p>This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.</p>
<p>Join Eleanor Smith, Chief Client Officer at Barnes &amp; Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic.&nbsp;</p>
<p>They cover the key elements of building a more valuable and valued marketing career:</p>
<p>- Being proactive in positioning the firm and its attorneys<br>
- Understanding your clients and communicating challenging concepts to the market<br>
- Using data to drive better outcomes and position marketing as a strategic advisor</p>

CMO Series Podcast Special Episode: Live Podcast from LMA Southeast

<p>The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.</p>
<p>Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.</p>
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<p>Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading professional services firms.</p>
<p><span style="font-weight:400;">Find out more at </span><a href="http://passle.ai"><span style="font-weight:400;">passle.ai</span></a><span style="font-weight:400;">.</span></p>
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Business

Marketing

The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector. Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market. Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading professional services firms. Find out more at passle.ai.

<p>The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.</p>
<p>Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.</p>






<p>Produced by Passle, the platform behind the Thought Leadership Suite and CrossPitch AI, built to power thought leadership and cross-selling for the world’s leading professional services firms.</p>
<p>Find out more at <a href="http://passle.ai" rel="noopener noreferrer">passle.ai</a>.</p>







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