The headlines say paid social is king—but the numbers tell a different story.

Based on a survey of 100 retail marketing leaders and explored in this webinar with Wunderkind’s Tim Glomb and Richard Jones, this conversation reveals what channels are truly delivering ROI—and why brands are doubling down on email, text, and smarter personalization to stay ahead.

Tune in to hear how leading marketers are pivoting their strategies to make real connections, real fast.

What you’ll learn:

• Why 99% of marketers plan to spend more on paid social—despite better results elsewhere
• How email and text are quietly outperforming every other channel on key business goals
• What’s holding brands back from using AI to drive smarter, faster decision-making
• Which personalization tactics work (and which are just name-in-subject-line fluff)
• The data gaps that are stalling revenue—and how identity can fill them

“Personalization at scale is no longer optional. It’s the difference between being seen—and being ignored.” — Tim Glomb, VP of Digital, Content & AI, Wunderkind