Welcome to another episode of FCMO Marketing Leadership for Investors in Business. Today we are joined by Adam Hopkinson and he is NED, COO and founder of a media agency.
Background
He has studied medical sciences and left it for a postgraduate neuropharmacology course. He was asked to get involved in website building for the apartment, which fascinated him. And he ended up in the industry of advertising and marketing.
Aspects of Marketing
Some aspects include developing websites and all the technical things around them and reaching the audience through different platforms.
Adam thinks that marketing should be data focused. Anything you do about research is purely about the data that will inform your next decision. You are required to do quantitative data to understand the behaviour of people with things as it will impact building out a plan and it has to be underpinned by the research, data and facts.
Marketing Leadership
Adam believes one should be concerned about transparency and how plans and presents media solutions to clients. Be consultative with your clients and recommend the right tech stack. Act in the client’s interest to do the right thing by changing behaviour or shifting the product to the right place. The team must be align to do that. You need to have multiple perspective and focus on places where you can excel to get a positive impact. Getting the balance right is crucial.
Human behavioural psychology
You should be able to measure certain things on a basic level, like ads that can be seen online and the audience that makes up the campaign to be delivered. Human touches work far better than having any CRM database. We need to have front and centre like everything we do will change the result from the client’s point of view to the amount of revenue. Sustainability is the key, and it has an immediate long-term effect on businesses.
To know more, tune into the Podcast.
Connect with Adam
LinkedIn: https://www.linkedin.com/in/ahopkinson1
Website: https://linktr.ee/hopkinson
Twitter: adam_hopkinson
We would love to hear your feedback, questions and discussions. This podcast is dedicated to anybody who wants to explore topics critical to the growth and development of a business. If you’d like to be featured as a guest to share your story and experiences, please contact us at: https://www.linkedin.com/in/dudley-peacock Visit our website for more episodes https://marketingleadership.co.uk/ . Follow our YouTube and Spotify channels to be updated on new episodes each week.
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