Czy Twoja strona CMS pracuje na Twój biznes — czy tylko zajmuje miejsce na serwerze?

W 7. odcinku CMS Conf Podcast Łukasz Pietras, koordynator projektów w firmie ZdobywcySsieci, opowiada o 6 najczęstszych błędach marketingowych, które sabotują nawet najlepiej wyglądające strony internetowe.

Łukasz rozkłada na czynniki pierwsze problemy, które dotykają właścicieli stron CMS na co dzień: od braku jasno określonego celu, przez nadmiar wtyczek i przerost formy nad treścią, aż po chaotyczną strukturę, która dezorientuje zarówno użytkowników, jak i Google.

Dowiesz się, dlaczego "piękna strona, która nie sprzedaje, to po prostu droga ozdoba" — i co konkretnie zrobić, żeby Twój CMS naprawdę wspierał marketing, a nie mu przeszkadzał.

Poznaj naszego gościa: Łukasz Pietras💡

Manager Projektów w Zdobywcy Sieci — z ponad 9-letnim doświadczeniem w WordPressie, ponad tysiącem zrealizowanych projektów stron i sklepów oraz codzienną pracą przy kampaniach Google i Meta Ads.

Zdobywcy Sieci to agencja specjalizująca się w tworzeniu stron i sklepów na WordPressie, pozycjonowaniu SEO oraz reklamach online. Oferują kompleksową obsługę marketingową jako jeden partner — zamiast wielu pośredników — dla małych i dużych firm.

👉 Dowiedz się więcej: https://zdobywcysieci.pl/

Chcesz dołączyć do naszych prelegentów?

🎤 Szukamy mówców na CMS Conf 2026!

Nasz Call for Papers jest otwarty do końca kwietnia.

Jeśli masz historię do opowiedzenia na temat CMS, architektury webowej lub nowoczesnego developmentu — chcemy ją usłyszeć.

👉 Zgłoś się tutaj: https://cmsconf.com/polska/

Dołącz do naszej społeczności: Bądź na bieżąco z nowościami ze świata systemów CMS, architektury stron i przyszłości pracy zdalnej!

🌐 Strona WWW: https://cmsconf.com/

📸 Instagram: http://instagram.com/cmsconf/

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Masz pytania lub pomysły?

💡 Napisz do nas: [email protected] ✉️

Subskrybuj nasz kanał, aby budować życie i karierę wspieraną przez technologię!

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Is your CMS website working for your business — or just taking up space on a server?

In episode 7 of the CMS Conf Podcast, Łukasz Pietras, Project Manager at Zdobywcy Sieci, talks about the 6 most common marketing mistakes that sabotage even the best-looking websites.

Łukasz breaks down the problems that CMS website owners face every day: from the lack of a clearly defined goal, through plugin overload and style winning over substance, to a chaotic structure that confuses both users and Google.

You'll find out why "a beautiful website that doesn't sell is just an expensive decoration" — and what exactly to do to make your CMS truly support your marketing, not get in its way.

Meet our guest: Łukasz Pietras 💡Project Manager at Zdobywcy Sieci — with over 9 years of WordPress experience, 1,000+ website and online store projects delivered, and daily hands-on work with Google and Meta Ads campaigns.

Zdobywcy Sieci is an agency specializing in WordPress website and e-commerce development, organic SEO, and online advertising. They offer comprehensive marketing support as a single partner — instead of multiple intermediaries — for businesses of all sizes.

👉 Learn more: https://zdobywcysieci.pl/

Want to join our speakers?🎤 We're looking for speakers for CMS Conf 2026!

Our Call for Papers is open until the end of April.If you have a story to tell about CMS, web architecture, or modern development — we want to hear it.

👉 Apply here: https://cmsconf.com/call-for-papers/

Join our community: Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: https://cmsconf.com/📸 Instagram: http://instagram.com/cmsconf/💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Any questions or ideas?💡 Drop us an email: [email protected] ✉️

Subscribe to our channel to build a life and career powered by technology!

[PL]

Czy WordPress w 2026 roku to wciąż najlepszy wybór dla Twojej marki, czy może system, który łatwo „zabić” nadmiarem wtyczek? W szóstym odcinku CMS Conf Podcast rozmawiamy z Sylwią Stein, ekspertką, która z Wordpressem pracuje od 2009 roku. Sylwia przeszła drogę od pisania dedykowanego kodu, przez erę ciężkich builderów, aż po dzisiejsze „centrum dowodzenia” biznesem online.

W tej rozmowie zaglądamy pod maskę najpopularniejszego CMS-a na świecie. Sylwia dzieli się swoimi doświadczeniami i wyjaśnia, dlaczego mimo ogromnej konkurencji, WordPress wciąż wygrywa elastycznością i niesamowitą społecznością. Rozmawiamy o tym, jak nie stworzyć „pluginowego potworka”, kiedy warto odpuścić WordPressa na rzecz rozwiązań Headless oraz dlaczego niski próg wejścia w WooCommerce to dla wielu biznesów szansa, ale i pułapka.

To odcinek dla każdego, kto chce zrozumieć, jak mądrze budować swoją niezależność w sieci – bez względu na to, czy dopiero planujesz pierwszą stronę, czy opiekujesz się rozbudowanym sklepem.

Poznaj naszą gościnię: Sylwia Stein 🛠️

Specjalistka od tworzenia stron www, mentorka kobiet i pomysłodawczyni Przystani Specek - platformy edukacyjnej dla kobiet, które chcą nauczyć się tworzenia stron, budowania marki i rozwijania biznesu online. Sylwia jest praktykiem – nie uczy teorii, tylko pokazuje sprawdzone rozwiązania, które sama wdraża na co dzień. Pomaga kobietom przełamać bariery technologiczne oraz mentalne, łącząc techniczne aspekty z klarownym i przyjaznym językiem. Wierzy, że każda kobieta może z powodzeniem opanować świat online, budując miejsca w sieci, które przyciągają klientów i generują realne zyski.

🌐 Znajdź Sylwię w sieci:

Strona WWW: https://sylwiastein.p

lInstagram: http://instagram.com/cmsconf/

LinkedIn: https://www.linkedin.com/in/sylwia-stein/

Przystań Specek: https://przystanspecek.pl/

13design: https://13design.info/

Nasz Call for Papers trwa tylko do końca kwietnia! 🗓️

Jeśli masz do opowiedzenia ciekawą historię o systemach CMS, architekturze stron webowych lub nowoczesnym programowaniu (modern development), koniecznie chcemy Cię usłyszeć.

👉 Aplikuj tutaj: https://cmsconf.com/polska/

Dołącz do naszej społeczności: Bądź na bieżąco z nowościami ze świata systemów CMS, architektury stron i przyszłości pracy zdalnej!

🌐 Strona WWW: https://cmsconf.com/ 

📸 Instagram: http://instagram.com/cmsconf/ 

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Masz pytania lub pomysły? 💡 

Napisz do nas: [email protected] ✉️. 

Subskrybuj nasz kanał, aby budować życie i karierę wspieraną przez technologię!

[ENG]

Is WordPress the best choice for your brand, or a "plugin monster" in the making? In this episode, we go under the hood with Sylwia Stein, a WordPress expert since 2009 and founder of Przystań Specek.

We discuss:🚀 Avoiding "plugin monsters" & boosting performance.💡 WordPress as a "command center" for your business.🏗️ When to choose Headless solutions over WP.💰 The traps and opportunities of WooCommerce.

Meet our guest: Sylwia Stein 🛠️Developer, mentor, and founder of Przystań Specek. Sylwia helps women break tech barriers and build profitable online businesses with a hands-on, practical approach.

🌐 Find Sylwia:sylwiastein.pl | przystanspecek.pl | LinkedIn

📢 Call for Papers is OPEN!Share your CMS or Modern Dev story at CMSConf! Apply by April 30:👉 https://cmsconf.com/call-for-papers/

Join the Community:cmsconf.com | Instagram | LinkedIn

Have any questions or ideas? 

💡 Feel free to drop us an email at: [email protected] ✉️.

Subscribe to build a life and career powered by technology! 🎙️✨

Is your headless CMS setup giving you more freedom—or just more engineering headaches? In the fifth episode of the CMS Conf Podcast, we sit down with Elian Van Cutsem, Lead DevRel at React Bricks and an Astro maintainer, to discuss the shift toward a more intentional, content-focused web.

Elian brings a unique dual perspective: the deep technical world of Astro’s Island Architecture and the user-centric world of Visual CMS. We dive into why "content" is much more than just blog posts, how to avoid the trap of over-engineering headless integrations, and why accessibility should never be an afterthought.

We also explore the fascinating intersection of AI and web frameworks. Learn why Astro’s code-first, metadata-rich structure makes it the perfect environment for LLMs like Claude to act as your "ultimate junior developer," and what the future holds for the "universal frontend layer."

Meet Our Guest: Elian Van Cutsem 🚀 Elian is a passionate web developer, Astro maintainer, and the Lead DevRel at React Bricks. He’s on a mission to make the web faster, more accessible, and easier to manage for both developers and content editors. When he’s not coding or contributing to open-source, you can find him sharing insights on the latest web trends across the globe.

🚀 See Elian live! Elian will be a speaker at CMS Conf 2026 in Gdynia this November! He’ll be presenting a real-world case study on using Astro as a universal CMS frontend pattern.

Want to join him on stage? 🎤 Our Call for Papers is open until the end of April! If you have a story to tell about CMS, web architecture, or modern development, we want to hear from you.

👉 Apply here: https://cmsconf.com/call-for-papers/

🌐 Connect with Elian:

• Website & Blog: https://elian.codes/

• LinkedIn: https://www.linkedin.com/in/elianvancutsem/

• X (Twitter) / BlueSky: @eliancodes

• Instagram: https://www.instagram.com/eliancodes/

• Mastodon: https://webtoo.ls/@eliancodes

• Company: https://reactbricks.com/

Join Our Community: Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: https://cmsconf.com/ 

📸 Instagram: http://instagram.com/cmsconf/ 

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Have any questions or ideas? 

💡 Feel free to drop us an email at: [email protected] ✉️. 

Subscribe to our channel to join the conversation on building a life and career powered by technology!

What if you could run a full WordPress site without a server, local hosting, or even an internet connection? In the 4th episode of the CMS Conf Podcast, we are joined by Adam Zieliński, the architect of WordPress Playground at Automattic, to explore a technology that seemed impossible until it wasn't.

This episode dives into the magic of WebAssembly (WASM). Adam shares the fascinating story of how he spent 100 hours automating a task to save three, leading to the birth of a tool that runs PHP directly in your browser. We discuss how WordPress Playground is changing the game for developers, contributors, and users—allowing anyone to test plugins, build apps, or contribute to WordPress Core with just a single link.

Warning: This episode contains some genuine laughter! Between technical deep dives into "index bloat" and browser engines, we explore the "kindness" of modern software architecture and why making tools accessible to everyone—even your mom—is the future of the web.

Meet Our Guest: Adam Zieliński 🎭 Adam is the creator of WordPress Playground, a WordPress core committer, and Tech Editor release lead for WordPress 6.0. By day, he is an engineering lead at Automattic; by night, he performs in improvised and scripted plays. Based in Wrocław, Poland, Adam is a man of many passions—from bouldering and machine learning to making jewelry (he even made his own wedding bands!). He’s a firm believer that explaining complex things through vivid metaphors is the best way to bridge knowledge gaps.

🚀 See Adam live! Adam will be a speaker at CMS Conf 2026 in Gdynia this November! He’ll be diving deeper into WASM and how different ecosystems can benefit from it.

Want to join him on stage? 🎤We are looking for speakers! Our Call for Papers is open until the end of April. If you have a story to tell about CMS, web architecture, or modern development, we want to hear from you.👉 Apply here: https://cmsconf.com/call-for-papers/

🌐 Connect with Adam:

Blog: https://adamadam.blog/

X (Twitter): http://x.com/adamzielin/

LinkedIn: https://www.linkedin.com/in/adamziel/

Join Our Community: Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: https://cmsconf.com/ 

📸 Instagram: http://instagram.com/cmsconf/ 

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Have any questions or ideas? 

💡 Feel free to drop us an email at: [email protected] ✉️. 

Subscribe to our channel to join the conversation on building a life and career powered by technology!

Is your WordPress site working for you, or is it quietly sabotaging your rankings? In the third episode of the CMS Conf Podcast, we are joined by Kacper Krasnodębski, SEO Team Leader at Vilaro, to uncover a hidden side of SEO—website structure.

This episode goes far beyond keywords and plugins. Kacper explains why the biggest SEO problem in WordPress isn’t usually bad content, but "index bloat"—the hundreds of low-value pages, tags, and archives that WordPress creates by default. From the trap of using tags as keyword storage to the "explosive" URL growth in WooCommerce, this conversation will change how you look at your CMS. Learn why a smaller, more intentional taxonomy is often the key to better visibility and how to stop WordPress from publishing pages that shouldn't even exist in search.

Meet Our Partner: Vilaro 🚀

Vilaro is a strategic SEO and marketing agency specializing in building high-performing website architectures. They help businesses turn complex WordPress sites into scalable, search-engine-friendly assets by mastering technical "invisibles."

🌐 Learn more at: https://vilaro.pl/

Join Our Community:

Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: https://cmsconf.com/

📸 Instagram: http://instagram.com/cmsconf/

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Have any questions or ideas? 💡

Feel free to drop us an email at: [email protected] ✉️.

Subscribe to our channel to join the conversation on building a life and career powered by technology!

Is your website a solid fortress or a house built on sand? In the second episode of the CMS Conf Podcast, we are joined by Paulina Kołodziejczyk from Altumhost to explore the "dark side" of WordPress—security.

This episode is a deep dive into why security doesn't have to be scary or overly technical. Paulina explains how hackers use automated math rather than personal grudges, and why even the smallest blog is a target. From the importance of a certified hosting foundation to the power of "digital bouncers," this conversation will change the way you think about your digital home. Learn how to stop the panic and start creating with the peace of mind that comes from knowing your digital doors are truly locked.

Meet Our Partner: Altumhost 🛡️

Security and performance shouldn't be a luxury. Altumhost is a premium hosting provider committed to high standards of digital safety and infrastructure. As an ISO 27001 certified company, they provide the solid foundation every WordPress site needs - from automated malware scans and firewalls to secure off-site backups. Experience hosting that works quietly in the background, protecting your business while you focus on growth.

🌐 Learn more at: https://www.altumhost.eu/

Join Our Community:

Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: ⁠https://cmsconf.com/⁠

📸 Instagram: ⁠http://instagram.com/cmsconf/⁠

💼 LinkedIn: ⁠https://www.linkedin.com/company/cmsconf/⁠

Have any questions or ideas? 💡

Feel free to drop us an email at: ⁠[email protected]⁠ ✉️.

Subscribe to our channel to join the conversation on building a life and career powered by technology!

Can technology be your passport to freedom? In the very first episode of the CMS Conf Podcast, our host Ania Witko shares her remarkable journey - from dreaming of a remote life in Poland to working from the vibrant cafes of Vietnam and Bangkok.

This episode is a deep dive into how WordPress became more than just a tool; it became a bridge to a new lifestyle. Ania explains how a CMS can break down the barriers to the tech world, allowing anyone with the right mindset to build a career on their own terms, without a computer science degree.

Join Our Community:

Stay updated with the latest in content systems, web architecture, and the future of remote work!

🌐 Website: https://cmsconf.com/

📸 Instagram: http://instagram.com/cmsconf/

💼 LinkedIn: https://www.linkedin.com/company/cmsconf/

Have any questions or ideas? 💡

Feel free to drop us an email at: [email protected] ✉️.

Subscribe to our channel to join the conversation on building a life and career powered by technology!

[PL]Witaj w CMSConf Podcast! Rozmawiamy o systemach CMS, marketingu internetowym i nowoczesnych stronach WWW. WordPress, SEO, wydajność i bezpieczeństwo – stawiamy na konkretne case studies i wiedzę od ekspertów, bez lania wody. Jeśli tworzysz, rozwijasz albo promujesz strony internetowe – to miejsce dla Ciebie.

[ENG]Welcome to CMSConf Podcast! We dive deep into the world of Content Management Systems, digital marketing, and modern web development. From WordPress to SEO and performance – we bring you real-case studies and expert insights. Subscribe to stay updated!

[PL]Witaj w CMSConf Podcast! Rozmawiamy o systemach CMS, marketingu internetowym i nowoczesnych stronach WWW. WordPress, SEO, wydajność i bezpieczeństwo – stawiamy na konkretne case studies i wiedzę od ekspertów, bez lania wody. Jeśli tworzysz, rozwijasz albo promujesz strony internetowe – to miejsce dla Ciebie.

[ENG]Welcome to CMSConf Podcast! We dive deep into the world of Content Management Systems, digital marketing, and modern web development. From WordPress to SEO and performance – we bring you real-case studies and expert insights. Subscribe to stay updated!