Hello, my friends and welcome to this episode of Guru in Your Ear! 

I am Dennis Gebhart and will be your host as we explore a very complex subject that has created substantial confusion in our wonderful profession of hair color.

The issue at large has been a major discussion with the advent of fantasy hair color, or rainbow hair art, or whatever label you consider it to be. 

The big hang up is that some salon professionals and even some educators & influencers have adopted and, in some cases are teaching CMYK color theory as a tool in hair color processes. 

The challenge here is the CMYK color theory was designed for the graphic arts profession and has no connection the hair color and how it works. Although they are both “subtractive “color systems, that’s where it stops. 

However, some do not want to accept that rational, so today my hope is to provide you with enough content, scientific fact and examples to put this issue to bed, once and for all. So, settle back, grab your notes and buckle up buttercup. Here we go!

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