Welcome to the Coach Catalyst Podcast, where we dive deep into the world of fitness coaching and business development. In this episode, host Trevor sits down with industry veteran Mark Coles, who shares his incredible journey from personal trainer to successful business owner and educator. 

Mark discusses the evolution of the fitness industry, the importance of building genuine relationships with clients, and the challenges of transitioning from in-person coaching to the online space. He offers invaluable insights for new coaches looking to fill their books, emphasizing the significance of rapport and effective communication.

Listeners will discover practical strategies for engaging potential clients through direct messaging, the psychology behind successful sales calls, and how to create a compelling online presence. Mark also highlights the importance of understanding human behavior and the fundamentals of sales, providing actionable tips for coaches at any stage of their careers.

 

Shownotes:

[00:01:39] DM strategies for online coaches.

[00:05:27] Working for yourself in fitness.

[00:07:25] Building relationships in coaching.

[00:10:50] Building relationships in coaching.

[00:16:55] Conversation starters for engagement.

[00:20:25] Accountability and communication software.

[00:21:40] No obligation sales strategy.

[00:27:06] The psychology of sales.

[00:29:39] Discovery versus sales in DMs.

[00:33:38] Sales call and DM strategies.

[00:34:20] Sales strategies for coaches.

[00:39:43] Simplifying the sales process.

[00:41:24] Objection handling in sales conversations.

[00:47:10] Sales call framework vs. script.

[00:48:25] Coaching business scalability solutions.

[00:53:15] Paid in full coaching benefits.

[00:55:37] Confidence through upfront payments.

[01:02:03] Community in online coaching.

[01:03:17] Building a coaching community.

[01:06:44] Coaching with care and love.

[01:10:08] Building a business under pressure.

[01:15:38] The importance of accountability.

[01:18:17] Resilience in entrepreneurial journeys.

[01:20:30] Building work capacity in entrepreneurship.

[01:24:05] Building a successful coaching brand.

[01:27:42] Visionary leadership and impact.

In this episode of the Coach Catalyst podcast, host Trevor Wittwer sits down with Jared Hamilton of Hamilton Train. Jared shares his incredible journey of building a million-dollar business, only to burn it down to create a venture that truly aligned with his passions and goals. They discuss the strategies and tactics Jared employed to achieve success, as well as the lessons learned along the way. The episode also features a unique twist, as Jared recounts a memorable experience involving his imaginary friend, who turned out to be his 80-year-old grandfather, offering invaluable advice. Tune in for insights on entrepreneurship, personal growth, and the importance of following your true calling.  

Shownotes: [00:02:15] Coaching journey and experiences.

[00:03:07] Martial arts and personal training.

[00:06:19] Transitioning from in-person to online.

[00:10:36] Transition from in-person to online.

[00:15:09] Sustainable fat loss transition.

[00:18:17] Combining sustainable fat loss and inner game.

[00:19:09] Generational diet culture transformation.

[00:24:03] Scaling through assistant coaches.

[00:27:47] Sales process advice.

[00:29:58] NLP in sales techniques.

[00:32:43] Coach Catalyst's four C's.

[00:37:34] Business growth and personal fulfillment.

[00:39:07] Building a business with happiness.

[00:41:42] Entrepreneurship as self-development.

[00:44:36] Group coaching model transformation.

[00:49:30] Revenue models evolution.

[00:52:15] Client retention strategies.

[00:56:21] Group model retention strategies.

[00:57:54] Culture and community in groups.

[01:00:52] Campfire model of support system.

[01:02:40] Pricing and Value in Coaching.

[01:08:10] Training clients for free.

[01:10:06] Finding your coaching niche.

[01:12:35] Content creation for new coaches.

[01:15:25] Copywriting process and strategies.

[01:18:41] Interviewing my 80-year-old self.

In this episode of the Coach Catalyst podcast, host Trevor welcomes Nate, a successful online health and fitness coach, to share his inspiring journey from personal trainer to entrepreneur. Nate opens up about his early experiences with fitness, including a traumatic incident that sparked his passion for health and wellness. He discusses the evolution of his coaching business, starting with simple Excel spreadsheets and transforming it into a comprehensive online program known as the Million Dollar Body Method.

Throughout the conversation, Nate emphasizes the importance of building relationships with clients and the value of personalized coaching. He shares insights on pricing strategies, client retention, and the significance of creating engaging content on social media. Listeners will learn about Nate's unique approach to coaching, including his focus on micro problems and actionable daily habits that lead to sustainable results.

Join us for an engaging discussion filled with practical tips for coaches looking to transition into the online space, along with insights into the mindset needed for success in the fitness industry. Whether you're a seasoned coach or just starting out, this episode is packed with valuable information to help you grow your business and better serve your clients.

 

Show Notes:

[00:02:28] Starting a coaching journey.

[00:03:19] Overcoming exercise-related trauma.

[00:08:12] Crocodile encounter on a boat.

[00:10:31] Online coaching success strategies.

[00:13:27] Conversation leads to transformation.

[00:16:19] Four C's of coaching.

[00:21:04] Million Dollar Body Method origin.

[00:23:36] Million-dollar body method success.

[00:27:20] Seven daily investments for fitness.

[00:29:12] Pricing and payment structure.

[00:34:08] Coaching for lifestyle balance.

[00:37:04] Pricing strategies for coaching services.

[00:41:36] Social media marketing strategies.

[00:44:00] 30-day experiments for engagement.

[00:46:39] Micro problems in fitness content.

[00:49:40] Email marketing effectiveness.

[00:52:43] Sales call process and techniques.

[00:56:20] Sales process as a coaching experience.

[00:58:43] Providing value on calls.

[01:00:36] Programming for online fitness clients.

[01:05:24] Building community in fitness.

[01:07:14] Reducing friction in coaching.

[01:11:28] Reincarnation as a crocodile.

In this episode of the Coach Catalyst podcast, host Trevor Wittwer sits down with Australian coach Ben Mayfield-Smith to explore his journey into the coaching world. After a life-changing injury, Ben found his passion for coaching and turned adversity into opportunity. He discusses the importance of refining coaching processes, delivering valuable insights, and prioritizing impact over income. This conversation is packed with lessons on building a successful coaching business and learning from failure. Tune in for expert insights, and don’t forget to subscribe to stay updated on future episodes featuring top coaches and actionable strategies!

 

Show Notes:

[00:02:05] Corporate wellness opportunities for coaches.

[00:03:46] Coaching after a life change.

[00:09:09] Direct relationship of training effort.

[00:12:58] Client acquisition strategies in gyms.

[00:14:51] Small group training sessions.

[00:19:54] Finding fulfillment in coaching.

[00:21:00] Ideal client avatar discovery.

[00:24:16] Finding clients online.

[00:29:11] Lifestyle coaching and management.

[00:31:51] Coach Catalyst's accountability features.

[00:34:48] Planning for business launch success.

[00:39:20] Check-in process refinement.

[00:42:26] Qualitative vs. quantitative coaching insights.

[00:45:30] Client check-in consistency strategies.

[00:49:34] Setting client expectations for success.

[00:51:42] Client accountability and data tracking.

[00:54:34] Hiring for business efficiency.

[00:58:01] Outsourcing for business efficiency.

[01:02:56] Client engagement and community building.

[01:07:01] Corporate wellness program development.

[01:08:27] Men's health in mining industry.

[01:12:01] Mining company employee health improvement.

[01:15:00] Health impact on families.

[01:18:35] Chasing fulfillment over financial gain.

[01:22:02] An incredible networking event.

[01:25:24] Recommended books under $100.

Building a business that fits your life—not the other way around. In this episode, Jeb Johnston shares how he created a coaching business rooted in connection, passion, and personal fulfillment. He talks about the risks, the hard work, and why feedback is essential for growth. If you’ve ever felt stuck in a role that doesn’t align with you, this conversation is worth a listen.

 

SHOW NOTES:

[00:01:15] Building a business around lifestyle.

[00:05:47] Nutrition as a career focus.

[00:06:35] Behavior change in nutrition coaching.

[00:12:11] Humility in mentorship relationships.

[00:14:35] Asynchronous client coaching methods.

[00:18:30] Accountability and communication software.

[00:21:19] Challenging clients and emotional eating.

[00:25:35] Understanding maintenance before weight loss.

[00:28:17] Accountability in coaching software.

[00:31:08] Daily writing for engagement.

[00:35:41] Email list growth strategies.

[00:38:57] Centralized business management solutions.

[00:40:11] Launching a coaching program.

[00:45:05] Pricing changes for coaching services.

[00:47:46] One-to-one coaching model.

[00:50:46] Sustainability in coaching practices.

[00:54:32] Values-driven, ethics-driven marketing.

[00:57:20] Niche coaching for profitability.

[01:01:22] High-value personal coaching services.

[01:05:51] The role of AI in coaching.

[01:08:01] Defining personal values in business.

[01:12:10] Passion for coaching and lifestyle.

[01:15:47] Coaching technology for client success.

In this episode of the Coach Catalyst podcast, host Trevor Wittwer welcomes conscious business and leadership coach Nick Komodina. They delve into the art of coaching, emphasizing the importance of asking the right questions to help clients achieve their breakthroughs. Nick discusses the significance of understanding one's past traumas and stories, and how these can impact coaching effectiveness. He shares insights on client relationships, stressing that onboarding should focus on clients proving their commitment rather than coaches proving their worth. The conversation also touches on marketing strategies for coaches, including the necessity of cold outreach in the early stages. Tune in for valuable tips and inspiration to elevate your coaching business!

 

Show notes:

[00:01:17] Building a conscious coaching business.

[00:06:34] Building a multimillion dollar business.

[00:08:45] Building a coaching business.

[00:12:16] Integrating spirituality in coaching.

[00:15:11] Spiritual integration in coaching.

[00:19:43] Conscious coaching and trauma awareness.

[00:23:10] Chasing the wrong thing.

[00:27:50] Healing through business transformation.

[00:30:34] Deeper messaging in fitness coaching.

[00:34:44] Identity transformation in coaching.

[00:37:54] Identity in coaching niche.

[00:40:10] Overcoming client acquisition resistance.

[00:44:05] Client experience in coaching.

[00:48:22] Onboarding process and expectations.

[00:52:06] Client expectations and communication.

[00:54:04] Three-year roadmap to success.

[00:59:57] Sales call manipulation risks.

[01:03:03] Culture creation in online spaces.

[01:05:03] Humor as a community builder.

[01:09:09] Leadership lessons from Hitler.

In this episode of the Coach Catalyst Podcast, host Trevor sits down with Michael Sheedy, who shares his inspiring journey from earning just $8 per session as a personal trainer to building a thriving online coaching business that generates over $500,000 annually. Michael discusses his transition from offline personal training to online coaching, highlighting the unique advantages the online space offers. He emphasizes the importance of client relationships and effective communication in fostering referrals and building a strong brand. Tune in to learn valuable insights on creating a successful coaching business and the mindset needed to thrive in the competitive coaching landscape. Don't forget to subscribe for more expert tips and interviews! Show notes:

00:00:00 - The Importance of Client Relationships 00:00:43 - Introduction to the Coach Kettles Podcast 00:01:04 - Guest Introduction: Michael Sheedy 00:01:25 - Michael's Journey from Personal Trainer to Online Coach 00:02:08 - Transitioning to Online Coaching 00:03:49 - The Impetus for Going Online 00:04:56 - First Steps in Online Coaching 00:07:17 - Initial Offerings and Pricing 00:09:09 - Client Retention Strategies 00:10:24 - Evolution of Michael's Online Business 00:12:08 - Current Pricing Model 00:13:02 - Value-Added Services 00:14:06 - Marketing Strategies and Lead Generation 00:19:04 - Referral Network Importance 00:21:05 - Communication Systems for Client Engagement 00:23:02 - Deliverables and Client Check-Ins 00:25:31 - Community and Group Calls 00:27:50 - Consistency in Coaching and Marketing 00:30:36 - Niche Marketing and Target Audience 00:34:21 - The Role of Social Media in Business Growth 00:36:39 - Daily Habits for Success 00:40:12 - Conviction-Based Content Creation

In this episode of the Coach Catalyst podcast, host Trevor Wittwer welcomes the dynamic Paul Oneid, a powerhouse in the coaching industry. Paul shares his journey into sports performance, emphasizing the importance of building relationships and delivering high-level service efficiently. He discusses the crucial task of identifying your target audience and ensuring that your marketing efforts attract the right people. Paul opens up about his personal struggles with ADHD and reveals the tools he uses to manage it, showcasing his relatable approach to overcoming challenges. Tune in for valuable insights and actionable tips to help you build the coaching business of your dreams. Don’t forget to subscribe for more inspiring conversations!

 

Show Notes

[00:01:21] Building relationships in coaching.

[00:05:36] Journey into strength conditioning.

[00:09:14] Online coaching entrepreneurship journey.

[00:11:08] Business growth during the pandemic.

[00:16:14] Scaling coaching business effectively.

[00:19:03] Service delivery systems evolution.

[00:23:39] Evolving clientele in coaching.

[00:27:36] Social media's evolving purpose.

[00:30:05] Social media as nurture channel.

[00:34:45] Referrals for client acquisition.

[00:39:44] The importance of referrals.

[00:41:25] Coaching relationship dynamics.

[00:46:27] Coaching revenue models explained.

[00:49:11] Coaching pricing structures.

[00:52:36] Common psychology in coaching.

[00:58:36] Retention through relationships and results.

[01:00:31] Building strong client relationships.

[01:05:18] Lead generation through Q&As.

[01:07:05] Vulnerability in coaching relationships.

[01:11:08] Favorite impactful book, Atlas Shrugged.

[01:15:20] Social media presence for coaches.

"Most coaches start with a passion for helping people—but what happens when that passion isn’t enough?"

This episode is a must-watch for any coach who’s felt stuck, frustrated, or unsure of their next move. We break down the hard truths of building a coaching business—clients not getting results, personal sacrifices, and the moments that make you question everything.

Success isn’t just about working harder—it’s about building a business that actually works for you. If you’re serious about coaching, you can’t afford to miss this conversation.

 

Episode Show Notes:

00:00:00 - Introduction and Client Struggles 00:00:53 - Podcast Support Request 00:01:24 - Guest Introduction: Mike Milner 00:03:00 - Mike's Background and Entry into Coaching 00:07:08 - Early Career and Transition to Personal Training 00:10:43 - Starting in Personal Training 00:13:03 - Transition to Online Nutrition Coaching 00:16:05 - Working for a Nutrition Coaching Company 00:18:46 - Key Takeaways from the Nutrition Coaching Company 00:21:58 - Moral Conflicts and Departure from the Company 00:24:24 - Launching a New Training Group 00:27:28 - Building a New Business and Initial Success 00:32:09 - Marketing Strategy and Client Acquisition 00:34:39 - Early Business Structure and Burnout 00:36:52 - Navigating Burnout and Scaling Challenges 00:40:06 - Lessons Learned and Business Adjustments 00:43:26 - Hiring Strategy and Business Vision

 

Follow Mike Millner: Instagram - https://www.instagram.com/coach_mike_millner/  Watch the episodes on Youtube - https://youtu.be/7ORlWO3H4zw  Follow Us! Instagram - https://www.instagram.com/coachcatalysthq/ Facebook - https://www.facebook.com/coachcatalysthq/ Tiktok - https://www.tiktok.com/@coachcatalysthq X - https://x.com/coachcatalysthq

Join Ali Gilbert and Trevor on the Coach Catalyst Podcast as they explore the world of online men's health coaching. Ali shares her inspiring journey from in-person training to building a thriving online brand, Silverback Coaching.

Ali discusses the untapped potential of the men's health market, addressing common misconceptions and the importance of a supportive coaching environment.

Gain valuable insights on hiring, leadership, and the evolution of Ali’s coaching approach. This episode is a must-listen for aspiring coaches and anyone interested in the dynamics of online coaching and men's health.

Episode Shownotes: [00:01:05] Branding In Men's Health Coaching.

[00:06:20] Men's Health Educational Niche.

[00:08:55] Body Dysmorphia In Men.

[00:12:09] Brand Recognition In Men's Health.

[00:16:05] Embracing Pink In Men's Health.

[00:19:14] Mobile, Stable, Strong Golfer.

[00:24:45] Client Transition For Coaching Growth.

[00:29:39] Pricing Strategy For Coaching Services.

[00:31:32] Leadership Challenges In Business Growth.

[00:37:55] Passion For Public Speaking.

[00:39:22] Team Structure For Business Growth.

[00:42:25] Finding Your Ideal Lifestyle.

[00:46:23] Business Growth Vs. Profitability.

[00:52:06] Sales Training For Personal Trainers.

[00:56:27] Systematizing Business For Growth.

[00:58:55] Sales Skills Development.

[01:01:10] Importance Of Diverse Training Experiences.

[01:04:43] Taking Ownership In Leadership.

[01:08:20] Blood Work And Client Management.

[01:12:04] Super Coach Summit Experience.

[01:18:05] Business Growth And Coaching.

[01:19:40] Visionary Ideas For Future Events.

[01:24:01] Social Media Presence And Strategy.

 

Follow Ali Gilbert:

Instagram - https://www.instagram.com/thealigilbert/  Facebook - https://www.facebook.com/aligfit  Tiktok - https://www.tiktok.com/@coachcatalysthq  X - https://x.com/coachcatalysthq

Watch the episodes on Youtube - https://youtu.be/2GQLFpZMGTE Follow Us! Instagram - https://www.instagram.com/coachcatalysthq/ Facebook - https://www.facebook.com/coachcatalysthq/ Tiktok - https://www.tiktok.com/@coachcatalysthq X - https://x.com/coachcatalysthq