Burnout prevention coach Brennan Hillery shares his journey from opiate addiction and corporate burnout to helping high achievers create sustainable success that aligns with their authentic selves.

• Brennan helps externally successful but internally miserable high achievers stop feeling consumed by work
• Three burnout archetypes: the avoider, the overachiever, and the people pleaser
• How childhood conditioning creates belief systems that contradict our true essence
• Brennan's personal story of severe burnout at 25 that led to losing everything
• Why burnout is an identity issue rather than simply being overworked
• The difference between fear-based action versus faith/value-based action
• How society's glorification of masculine energy creates imbalance and exhaustion
• Techniques for determining whether resistance is signaling needed change or misalignment
• The paradox: we chase success to feel better but make ourselves feel worse in the process
• You can't build a life you want to keep living while in survival mode

To learn more about Brennan's work or his upcoming course "From Overcommitted to In Control," visit www.build-your-power.com.

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Ever been told you're "ahead of the market" and felt both validated and frustrated at the same time? That tension between seeing solutions others don't recognize yet and wanting your business to succeed now is the entrepreneurial tightrope many visionaries walk.

I share my journey of receiving that exact feedback from successful mentors like Angelo Cisco, who recognized what we were building at my gym addressed needs the market hadn't fully acknowledged. For years, I hesitated to fully embrace this identity, constantly questioning whether I should conform to established business models – until I finally decided to "go full send" with my unique vision.

The breakthrough came in combining practical business systems with transformational inner work – helping entrepreneurs implement proven strategies while overcoming the internal resistance preventing action. What's fascinating now is watching how the market eventually catches up. The same marketing "bros" who once focused exclusively on tactics are suddenly talking about purpose and vision – discovering what we've been emphasizing for years about the emptiness of success without meaning.

Your unique perspective isn't a liability – it's your greatest asset. Being slightly ahead of the market gives you a distinct competitive advantage that becomes your unique selling proposition. The key is packaging your innovative solution in language that connects with where clients currently are, while guiding them toward what they'll eventually need. Don't dilute your vision to match what everyone else offers just because it seems to be working for them.

Ready to lean into your foresight and build a business that stands out? Trust your instincts about improving existing approaches. The market will eventually appreciate what you're offering – just as I've seen competitors adopt approaches I pioneered years earlier. Building from authentic vision doesn't just differentiate you; it ensures that when success comes, it brings genuine fulfillment rather than the empty achievement that leaves so many wondering "is this all there is?"

Subscribe to hear more insights on building a magnetic brand that reflects your true vision rather than just following marketing trends! Next episode coming soon: The differences between 10, 20, and $50,000 per month businesses.

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This will, though

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The journey of creating a truly effective offer is nothing short of a spiritual transformation that demands we leave our egos at the door. Are you struggling to attract clients despite knowing your coaching can transform lives? The answer might lie in your resistance to meeting clients where they actually are.

Through raw, personal examples from my fitness career, I share how I initially dreamed of training elite CrossFit competitors but had to pivot when reality showed my suburban gym members were busy professionals seeking better health, not competitive glory. Later, when I discovered the power of mindset and story work, I fell into the same trap online—trying to sell what I thought clients needed instead of what they were actively seeking. The painful result? Crickets in my DMs and a business that stalled.

The breakthrough came through a humbling realization: By insisting on selling "what they really need" rather than "what they think they want," I was letting my ego prevent me from serving people who could benefit from my skills. When I finally started talking about fitness results, hormonal optimization, and other tangible outcomes people were searching for, everything changed. Not only did leads return, but I could still deliver the deeper mindset work once clients were in my program—creating that magical moment where they exclaim, "This is so much more than I thought it would be!"

This mirrors Joseph Campbell's Hero's Journey perfectly. As guides, we must meet our heroes in their ordinary world, not try to sell them tools for an abyss they don't yet know exists. Your offer should serve as the gateway drug that brings clients in through what they want, then delivers the transformation they truly need. Are you ready to undergo this spiritual journey yourself, or will you continue fighting the ego death required to create an offer that actually serves both your clients and your business? The answer may determine whether you'll build the impact and income you desire or remain stuck wondering why qualified prospects aren't responding to your message.

Ready to transform your approach? Reach out on Instagram with what resonated from this message. Let's make something happen.

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I've been a massive hypocrite in my business in two critical ways that cost me over half a million dollars in the last decade.

• Claiming I had mindset breakthroughs to avoid uncomfortable growth opportunities
• Using my coaching knowledge to convince myself I didn't need outside help
• Investing in mentors and programs now because I recognize no coach can coach themselves effectively 
• Creating new business ideas constantly instead of consistently executing existing plans
• Avoiding tracking KPIs and business data because looking at the numbers forces accountability
• Understanding that real business growth comes from small, sustainable changes rather than constant reinvention
• Recognizing that authentic coaching isn't trauma dumping but becoming grounded enough to bring others into alignment

If you've been listening for a while and thinking about working with me, I encourage you to book a call. I've had clients sign up last week who are already enrolling their first clients after a major dry spell, while those waiting have stayed stuck in the same spot for a year.

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These are the things that nobody talks about when it comes to building a coaching business, or business in general. It's not the systems that hold us back and make us resent our business, it's the stories. It's the voice in our head that says "you don't deserve this" or "it's not safe being seen"

So you play small. Try to fit in. Sell what everyone else is selling.

F*ck that.

If you're done playing small and are ready to step fully into yourself, send me a DM on instagram today with "BREAKTHROUGH"

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What fire stirs deep in your soul? What change are you truly meant to deliver to the world? These questions form the foundation of authentic coaching, but there's a crucial disconnect that many passionate coaches face when trying to build their practice.

The truth is stark yet liberating: while you might be passionate about "raising collective consciousness" or helping people "realize their true selves," most of your potential clients aren't using this language. They're struggling with procrastination, feeling overwhelmed, or searching for meaning beyond their next achievement. They sense something's missing but don't yet have the vocabulary of transformation.

This disconnect creates a false choice for many coaches who believe they must either water down their message or fail to attract clients. The reality? Effective coaching requires refining your message—not diluting it—to meet clients precisely where they are. This isn't compromise; it's the mark of mastery.

When you can translate profound understanding into language that resonates with those several steps behind you on the path, you demonstrate your value as a guide. Some discover through this process that personal development is primarily for their own growth (which is perfectly valid). Others recognize they are, as Stuart Wild puts it, "God's gladiators"—guides meant to help others navigate their journey.

The vehicle through which you deliver your change—whether through fitness, nutrition, relationships, or business consulting—will reveal itself as you stay committed to your core mission. The key is honoring where clients are now while seeing their full potential. When you speak directly to what people are actually feeling, you're demonstrating your ability to see them completely.

Ready to honor your calling while effectively reaching those who need your guidance? Start by writing down the change you want to create in the world. Words have power. And remember: true marketing isn't manipulation—it's recognition of another's experience as the first step toward transformation.

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Get my content sales system that reliably makes $20k a month for coaches across all niches

Book a call w/ Chase

Join the Skool Community

Get my content sales system that reliably makes $20k a month for coaches across all niches

Book a call w/ Chase

Join the Skool Community

Get my content sales system that reliably makes $20k a month for coaches across all niches

Book a call w/ Chase

Join the Skool Community