⭐️ Learn more about NLCA's Black Friday Offers Here: Click here to learn about NLCA! ⭐️ Apply for 1:1 mentorship support here: Click here to get the discount! ------- Hey everyone - This week I meet with Eddie in a coaching call format to discuss marketing strategies for his online fitness business. We go over the focus to leverage YouTube and Instagram to reach potential clients. I advise Eddie to create content that showcases his workouts in nature, as well as addressing mental health benefits. We also dive into the importance of referrals and the potential for controversial environmental sustainability content. I emphasize Eddie's need for outreach and suggest attending conferences in-person to network, and go over the future potential to run ads on his platform when he's ready.

-------  (00:09) Introduction and greetings (00:45) Eddie's question on marketing his business (01:27) Eddie's current data and goals for his business (05:32) Recommendation to focus on YouTube and Instagram (07:13) Eddie's YouTube channel content and client feedback (09:31) Using YouTube Vlogs to create Instagram reels (11:30) Referral program and marketing strategies discussed (12:28) Eddie's struggle with growing on Instagram (13:29) Deciding between leading with environmental sustainability or nature aspect (15:54) Chad suggests showcasing workouts in nature to catch attention (17:16) Chad advises using controversy in marketing for sustainability aspect (18:21) Donating to environmental foundation mentioned for sustainability marketing (20:14) Chad recommends leading with nature therapy and slipping in sustainability (21:38) Simplifying the instagram bio (26:32) Attending conferences and networking in person (28:47) The importance of sales and outreach for growth (30:21) Street interviews for content idea (31:23) The long-term growth potential of social media (32:10) Starting with boosted posts before running ads (34:02) Reallocating time and focusing on messaging first