James Flaherty's Coaching: Evoking Excellence in Others is a guide to coaching practices emphasizing a holistic approach beyond simple techniques.

The book utilizes models and frameworks to understand human behaviour and the coaching process but cautions against the rigid application, advocating pragmatism and adaptability. It stresses the importance of building strong client relationships, establishing clear goals and expectations, and fostering self-correction and self-generation in the coachee.

Flaherty includes numerous examples and exercises to aid readers in applying the principles.