This episode, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India.

In a pithy conversation, Sharan & Sudeep interview Bharat on a variety of topics starting form his early career days at Cadbury, his rise to leadership positions within and marketing lessons thereof.

Bharath left the comfort of a thriving career at Cadbury, to enter the start-up world way back in 2015 when wasn’t cool enough to do so. He walks us through the ‘why’ behind such a drastic decision and how his experiences have been since.

Loaded with lessons on Marketing, Brand Building, Marketing Myth Busting and more this episode is a must for Brand custodians and entrepreneurs of all sizes.

His take on B2C vs B2B marketing & even D2C is sure to knock your socks off.

Also as a break away, we have decided to video record this interaction for a more engaged viewing.

Do mail us your feedback, comments and any additional you may have for Bharath at [email protected] and we’ll make sure we get you his response to the same.

SHOW WEBSITE

CREDITS

This week, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India.

In a pithy conversation, Sharan & Sudeep interview Bharat on a variety of topics starting form his early career days at Cadbury, his rise to leadership positions within and marketing lessons thereof.

Bharat left the comfort of a thriving career at Cadbury, to enter the start-up world way back in 2015 when wasn’t cool enough to do so. He walks us through the ‘why’ behind such a drastic decision and how his experiences have been since.

Loaded with lessons on Marketing, Brand Building, Marketing Myth Busting and more this episode is a must for Brand custodians and entrepreneurs of all sizes.

His take on B2C vs B2B marketing & even D2C is sure to knock your socks off.

Also as a break away, we have decided to video record this interaction for a more engaged viewing.

Do mail us your feedback, comments and any additional you may have for Bharat at [email protected] and we’ll make sure we get you his response to the same.

SHOW WEBSITE

CREDITS

A lot of entrepreneurs do not think of pricing from a Brand Strategy angle. The tendency is to look at it as a derivative of multiple ‘uncontrollable’ factors.

Sudeep talks to Sharan about how Pricing must act as core Brand pillar, used to drive  the Brand narrative and even enhance the overall Brand experience. They talk about how pricing can be used to determine the eventual positioning in the market, and even be used as a Growth lever.

They go into detail about discounting and how discounts can be used intelligently without devaluing a Brand and discuss the difference between making a Brand accessible vs making it affordable.

If you’re a Brand owner or custodian, this episode points to pricing as a strong growth & positioning lever that might have escaped the context earlier. Happy Listening.

Mail us at [email protected] with your feedback and comments on the show.

SHOW WEBSITE

CREDITS

Sharan interviews Sudeep on what he calls an oxymoron on a title. Sudeep for his part turn’s the cliche of the the loud salesmen on its head to talk about the silent kind. The kind that continues to pull customers to pick your brand, even without the decibels.

Sudeep focuses on the different aspects of the brand pull creation including getting current customers to advocate the Brand. He goes on to detail a process of creating an army of silent salesmen to cover the last mile and win at the Brand’s zero moment of truth.

This is one rich episode for those looking to accelerate growth without the splurge on advertising.

Mail us at [email protected] with your feedback and comments on the show.

SHOW WEBSITE

CREDITS

Get ready for the great reveal as Sudeep delves into Sharan’s secretive and dramatic world of brand strategy workshops. Join us as we go behind the scenes to witness the magic that happens when creative minds come together to craft a brand strategy. From the thrill of inspired brainstorming to the drama of market research, we'll bring you all the juicy details.

Discover the secrets of effective collaboration and the art of coaxing leaders to make crucial decisions. We'll also delve into the unique challenges of working with entrepreneurs, and tips and tricks that help navigate the different personalities within a workshop and bring their brand vision to life.

This episode is an entertaining and informative journey through the exciting and sometimes turbulent world of Brand Consulting. So, buckle up and get ready for the ride!

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CREDITS

If an underdog protagonist and a seemingly unbeatable antagonist make for a gripping story, then this episode fits the bill perfectly. 

Sharan interviews Sudeep about when an episode 10 years ago. Kinder Joy launched in India with a complete package covering all bases. The market responded favourably and soon Kinder Joy charged ahead, while Cadbury / Mondelez was still figuring out the right response.

Listen on to find out how the story unfolds.

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CREDITS

Mail us at [email protected] with your feedback and comments on the show.

The best of consumer insights are those that are the most obvious and hidden in plain sight. Once in a while there comes an opportunity to examine a complete new reality. Egged on my Sudeep, Sharan walks us through one such fascinating experience when he worked on Harpic.

Timed right for the 2023 Republic day drop, Sharan speaks of his first-hand experience of working with organizations engaged in the Swachh Bharat program and about a creating a specialised toilet cleaner for the toilets built in remote parts of Indian under the program.

Watch out for the bit where he speaks about smelling 20 different toilets as a part of his day job then, its as captivating as it is hilarious.

Mail us at [email protected] with your feedback and comments on the show.

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CREDITS

For the most parts, Marketing is seen as a very attractive career option to outsiders, glamorous even. Not until you’re in the thick of it do you realise that a marketer is largely dependent on the other functions for pretty much anything.

In this episode, Sharan interviews Sudeep on the qualities that make a good marketer and how marketers can actually cultivate these skills. As you might imagine it is largely about the soft skills than hard skills that are usually makes the difference.

If you’re a marketing manager, please book mark this episode. We have a feeling you will keep coming back to this one often.

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CREDITS

Often businesses delay active Brand Building. The most common cited reason is that we aren’t ready yet. One day, when they wake up to the need of having a strong brand, they immediately kick-off advertising mistaking it for Brand Building. This often is an exercise of finding novel ways to rid the business of money, with little to show for it. Unless a Brand’s fundamentals are on place, there is little chance of it gaining from all the advertising & marketing money.

In this episode Sharan & Sudeep walk listeners through checklist to determine a Brands Readiness to benefit from all marketing & advertising efforts and convert the spends into investments.

The show notes include a link to Vitral’s Brand Readiness quiz, that helps measure your Brand’s Readiness in under 10 mins. Be sure to make the most of it.

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SHOW NOTES

Brand Readiness Quiz (Beta)

CREDITS

If you’re a marketer, be scared. Very scared. The final quarter is upon us and the dreaded marketing conversations and recommendations from all and sundry are but guaranteed.

In this episode, Sudeep details 7 conversations marketers usually dread. With Sharan's, prodding, he also explains how marketers can handle these situations like a monk boss. Seriously, this episode is a masterclass in stakeholder management, for any budding marketer to make the best of even the most disruptive situations in their management careers. Listen in.

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SHOW NOTES

CREDITS