Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy.

Learn how to:

• Find the human hook in your own business

• Enable customer co-creation

• Personalize at scale without losing brand consistency

• Measure personalization’s real impact

Next up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.