How does a mid-sized challenger brand compete in a category dominated by giants — without trying to outscale them?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks how On Holding built a global premium performance brand in less than 15 years. From technical differentiation and pricing discipline to cultural crossover and strategic partnerships, ON offers a blueprint for focused, high-margin growth.

This is a masterclass in challenger strategy — engineered, disciplined, and intentional.

What if your brand never went “off season”?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri unpacks how the National Basketball Associationhas mastered the business of continuous relevance. From narrative-driven off-seasons to athlete-led brand ecosystems and global cultural expansion, the NBA offers a blueprint for organizations that want to stay visible, valuable, and culturally central year-round.

This episode translates the NBA model into a practical framework for executives seeking sustained attention and long-term brand endurance.

What if the smartest growth strategy isn’t owning assets — but orchestrating them?

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how the UEFA Champions Leaguebecame one of the most valuable properties in global sport — without owning the clubs, players, or domestic leagues.

From premium aggregation and format redesign to global audience engineering, this episode translates the Champions League model into actionable insights for executives leading growth, ecosystems, and platform strategies.

📝 Episode Description

🏁 What can executives learn from Formula 1?

Everything about strategy under pressure.

This week on Marketing & Strategy Unlocked, I break down how Formula One teams use real-time data, rapid decision-making, and cross-functional integration to win.

🎧 Learn:
✅ How to build dynamic strategy systems
✅ Why marginal gains compound
✅ How to turn data into fast decisions
✅ The power of ecosystem thinking

🔜 Next episode: How luxury brands engineer desirability and pricing power.

#Strategy #Leadership #Innovation #Formula1 #BusinessStrategy #ExecutiveEducation #MarketingAndStrategyUnlocked

⚽ What can executives learn from Juventus’ global expansion?

More than you might think.

This week on Marketing & Strategy Unlocked, I unpack how Juventus Football Club transformed from a football club into a global lifestyle brand — through bold repositioning, digital strategy, and international growth.

🎧 Learn:
✅ How to modernize a legacy brand
✅ Strategies for global audience expansion
✅ The power of digital-first engagement
✅ How to grow beyond your core category

🔜 Next episode: A deep dive into AI-era business model reinvention.

#Strategy #BrandTransformation #GlobalExpansion #BusinessStrategy #SportsBusiness #ExecutiveEducation #MarketingAndStrategyUnlocked

✨ Great brands aren’t built in ads — they’re built in experiences.

This week on Marketing & Strategy Unlocked, I break down how brands like Singapore Airlines, Trader Joe’s, Nespresso, and Decathlon design signature experiences that drive loyalty and differentiation.

🎧 You’ll learn:
✅ The Brand Experience Design framework
✅ How to create “signature moments” customers remember
✅ Why culture is the hidden engine of experience
✅ The metrics that actually matter

🔜 Next episode: Brand Rituals — turning repeated actions into emotional loyalty.

#BrandExperience #CX #ServiceDesign #Marketing #BrandStrategy #ExecutiveEducation #Leadership #Innovation #MarketingAndStrategyUnlocked

🎨 Great strategy isn’t just built — it’s designed.

This week on Marketing & Strategy Unlocked, I break down Design Thinking for Strategy — how brands like IKEA, Airbnb, and Amazon use empathy and experimentation to drive innovation.

🎧 Learn:
✅ The 5 stages of design thinking and how to apply them to strategy
✅ How to prototype and test business ideas before scaling
✅ How to link creativity with ROI
✅ Why empathy is your greatest strategic advantage

🔜 Next episode: Brand Experience Design — turning every customer interaction into a moment of connection.

#DesignThinking #Strategy #Innovation #BrandStrategy #ExecutiveEducation #MarketingAndStrategyUnlocked #Leadership #CreativityInBusiness #CX

Pricing is where strategy meets reality.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Dyson, Starbucks, and Salesforce use value-based pricing to capture the worth they create — and avoid the trap of competing on price.

Learn how to:

• Identify and quantify customer value

• Segment by willingness to pay

• Choose the right pricing model

• Communicate price with confidence

Next up: Design Thinking for Strategy — building creativity and empathy into strategic problem-solving.

Lifetime value isn’t just a finance metric — it’s a strategy.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explains how companies like Netflix, Adobe, Peloton, and Sephora measure and grow Customer Lifetime Value (CLV) to guide marketing spend, product design, and customer experience.

Walk away with a step-by-step framework to calculate CLV, link it to acquisition costs, and identify growth levers for long-term profitability.

Next up: Pricing Strategy for Value Capture — how to turn value into sustainable revenue.

Coca-Cola turned a commodity into a personal experience—and reversed years of declining sales.

In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how Coca-Cola’s “Share a Coke” campaign and its next-generation AI-driven personalization efforts show that personalization at scale is a core growth strategy.

Learn how to:

• Find the human hook in your own business

• Enable customer co-creation

• Personalize at scale without losing brand consistency

• Measure personalization’s real impact

Next up: Pricing Strategy for Value Capture — how to turn customer value into profitable pricing.