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Coca Cola's PR Propaganda: When the 'Calories-Out' Myth Exploded
In today's episode we're diving deep into Coca-Cola’s sophisticated PR campaign designed to combat growing concerns about sugar and obesity.
We explore how the company, led by executive Rhona Applebaum, promoted the "calories-out myth" by funding organizations like the Global Energy Balance Network (GEBN) and supporting "Exercise Is Medicine," attempting to shift public focus entirely to sedentary lifestyles.
This audacious scheme ultimately resulted in a massive public relations nightmare when undisclosed funding and control over research were exposed by mainstream media, forcing the CEO to issue a public apology and promise "We’ll do better".
Learn how this attempt to "shift blame from sugar" backfired spectacularly.
References: How Coca-Cola’s Calories-Out Myth Backfired Spectacularly
➡️ Support the show for just 2€ per month. This removes any advertisements and help us continue bringing more interesting topics and confronting mainstream narrative on health.
Link to support: https://www.spreaker.com/podcast/foodnourish-deep-dives--6602003/support
🤗 Support the show: Become a supporter for just 2€ per month to remove advertisements and help us continue bringing interesting topics while confronting mainstream narratives on health.
Support FoodNourish Deep Dives
This episode includes AI-generated content.
We explore how the company, led by executive Rhona Applebaum, promoted the "calories-out myth" by funding organizations like the Global Energy Balance Network (GEBN) and supporting "Exercise Is Medicine," attempting to shift public focus entirely to sedentary lifestyles.
This audacious scheme ultimately resulted in a massive public relations nightmare when undisclosed funding and control over research were exposed by mainstream media, forcing the CEO to issue a public apology and promise "We’ll do better".
Learn how this attempt to "shift blame from sugar" backfired spectacularly.
References: How Coca-Cola’s Calories-Out Myth Backfired Spectacularly
➡️ Support the show for just 2€ per month. This removes any advertisements and help us continue bringing more interesting topics and confronting mainstream narrative on health.
Link to support: https://www.spreaker.com/podcast/foodnourish-deep-dives--6602003/support
🤗 Support the show: Become a supporter for just 2€ per month to remove advertisements and help us continue bringing interesting topics while confronting mainstream narratives on health.
Support FoodNourish Deep Dives
This episode includes AI-generated content.
View all episodes
By Pavlos GiorkasIn today's episode we're diving deep into Coca-Cola’s sophisticated PR campaign designed to combat growing concerns about sugar and obesity.
We explore how the company, led by executive Rhona Applebaum, promoted the "calories-out myth" by funding organizations like the Global Energy Balance Network (GEBN) and supporting "Exercise Is Medicine," attempting to shift public focus entirely to sedentary lifestyles.
This audacious scheme ultimately resulted in a massive public relations nightmare when undisclosed funding and control over research were exposed by mainstream media, forcing the CEO to issue a public apology and promise "We’ll do better".
Learn how this attempt to "shift blame from sugar" backfired spectacularly.
References: How Coca-Cola’s Calories-Out Myth Backfired Spectacularly
➡️ Support the show for just 2€ per month. This removes any advertisements and help us continue bringing more interesting topics and confronting mainstream narrative on health.
Link to support: https://www.spreaker.com/podcast/foodnourish-deep-dives--6602003/support
🤗 Support the show: Become a supporter for just 2€ per month to remove advertisements and help us continue bringing interesting topics while confronting mainstream narratives on health.
Support FoodNourish Deep Dives
This episode includes AI-generated content.
We explore how the company, led by executive Rhona Applebaum, promoted the "calories-out myth" by funding organizations like the Global Energy Balance Network (GEBN) and supporting "Exercise Is Medicine," attempting to shift public focus entirely to sedentary lifestyles.
This audacious scheme ultimately resulted in a massive public relations nightmare when undisclosed funding and control over research were exposed by mainstream media, forcing the CEO to issue a public apology and promise "We’ll do better".
Learn how this attempt to "shift blame from sugar" backfired spectacularly.
References: How Coca-Cola’s Calories-Out Myth Backfired Spectacularly
➡️ Support the show for just 2€ per month. This removes any advertisements and help us continue bringing more interesting topics and confronting mainstream narrative on health.
Link to support: https://www.spreaker.com/podcast/foodnourish-deep-dives--6602003/support
🤗 Support the show: Become a supporter for just 2€ per month to remove advertisements and help us continue bringing interesting topics while confronting mainstream narratives on health.
Support FoodNourish Deep Dives
This episode includes AI-generated content.