In this episode, we explore how the rise of powerhouse artists like Coco Jones, Doechii, and Victoria Monét reflects more than just talent — it’s a masterclass in strategic execution. From album rollouts and tour logistics to brand partnerships and label timelines, the music industry runs on project management. We break down the behind-the-scenes processes that bring an artist’s vision to life, uncover the phases of the project lifecycle in music, and highlight how teams manage risk, stakeholder expectations, and shifting deadlines — all while staying creative. Whether you’re a PM in tech or a music lover with a systems mindset, this episode connects the dots between chart-topping hits and intentional planning.

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