Code Clarity

Aargh with no definition of a promotional claim in the ABPI Code AND a terrible definition for a promotional aid, is it any wonder we are confused? Rina & Jean suggest a clear solution (after a little bit of moaning). See our comments and please send yours by 29 Feb 24, link here).

Rina & Jean discuss the proposed change in the 2024 Code for signatories requiring validation. Our top tips? Start PLANNING now, list out TASKS and COMMENT on the changes (see our comments and please send yours by 29 Feb 24, link here).

Rina & Jean reflect on all the great discussion from the Code Clarity Conference and what comments could be made on the upcoming PMCPA consultation.

Deaghlan O'Hagan joins Rina to discuss the why, who and what of anon complaints, covering 3 pain points and potential solutions.

Complaints about "garbage" need to be specific! Jean covers Case AUTH/3696/10/22 and why SOBI were ruled not in breach.

Sick of long e-sales aids that contain too much info about clinical trials? Is this less or more of a compliance risk? Listen as we suggest practical solutions.

Rina & Jean discuss some myths (please let us know if you think of others). We will be putting these to Alex Fell (Director, PMCPA) at our Annual Conference.

Rina & Jean cover the recent ruling in Case AUTH/3701/10/22 (Astellas v Janssen) and discuss pharma providing nurse support, patient support programmes and inducements to individuals.

When it comes to pharma materials, we know our intent vs the impression to readers can be different! This can lead to:

Pharma can learn so much from Virginia Chachati - a pharmacist, medical writer and social media clinical content creator:

Þ   She was the first pharmacist to collaborate with the NHS on their YouTube Health Shorts content.

Þ   She places huge importance on the trust, accessibility and credibility of health content.

Þ   Language, tone, and format are key (over-simplification is not the solution).

Þ   She believes in pharma getting their STRATEGY right with video content and taking advantage of the opportunity to grow their online presence.

Connect with Virginia on LinkedIn for more advice: https://www.linkedin.com/in/virginiachachati/

Check out Virginia’s content on YouTube: https://www.youtube.com/channel/UC0ocvpSF-Hgf-NfQp55G1Jg

Check out Virginia's content on Instagram: https://www.instagram.com/pharmacistvirginia/

The topic of Disease Awareness always produces a lot of questions. We tackle some of them in this podcast. The case mentioned is case AUTH/3652/5/22.