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Ian Small is a Canadian, and claims that is the most important thing about him. Tech started for him when he was 12 years old, when he got a bad grade on a homework assignment, bought the manual, and became an expert on the machine. Outside of tech, he likes to do home renovation. As he says it, when there is a power tool in your hand, that could potentially cut your arm off, you tend to focus on it.
Ian joined Evernote in 2018, to solve a big problem. The company was stuck behind a wall of technical debt, which was blocking its way to innovation. In order for the company to grow and thrive in current times, they had to get out from underneath these problems.
This is his creation story, at Evernote.
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Jeremy Wood grew up in Portland, and has been heavily influenced by that upbringing. He enjoyed really strong maker communities, supporting local craft artists to thrive and build their business. He moved to the Bay Area for school, and was surrounding by optimism, tech focus, and sheer intelligence. I was under the impression that Portland was beautiful all year round, but Jeremy clued me in that 3 months out of the year, it's a drizzly, soggy mess.
As I mentioned, Jeremy was really into the craft builder community, which also led him to be interested in eCommerce. He observed Shopify grow as a marketplace, that made things so easy to launch a store. What he figured out was that there was a need for these store owners to offload and sell their store.
This is the creation story of Openstore.
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Max Lukichev is a deeply technical guy, which means his hobbies have been related to tech since the early days. He is a PhD in computer science, and has always been interested in building things. In fact, and his words, he has been building drones since back before they were cool. Overall, he likes to figure out how things work. Outside of tech, he is a family man, and make sure that his kids have all kinds of STEM tools.
After spending decades in the enterprise data space, Max experienced first hand the struggles around data anomaly detection. He constantly lived in escalation mode, and saw first hand that traditional rules and static dashboard based solutions were failing today's data needs. He set out to be part of the solution.
This is the creation story of Telmai.
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Hadi Radwan is an amateur biohacker, which was a new term for me, and means trying to DIY your own biology. He is a family man, and enjoys playing fantasy sports. He's also a podcaster, and regularly interviews founders on his podcast, the First 100, to learn how those people obtained their first 100 customers. When it comes to family, he just had a newborn, so most of his time is devoted to that.
Hadi and his team took a hard look at the the market, and realized that 1 out of 4 people are disabled in their career due to an unforeseen circumstance. Strikingly, 50% of folks are living paycheck to paycheck, and don't even know disability insurance existed. They decided to build a product based on technology that fills this gap.
This is the creation story of Asteya.
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Nick Ippolito has been involved with youth work for many years, and stumbled into web design and taught himself how to code. He's been married for 15 years, and he and his wife have 3 children - along with a budding startup the run together. They enjoy mounting biking in New Zealand and all things tech.
For Rowan Findlay, tech has always been his blood, with his family members working in the industry. In his younger years, he was into technical legos, and used to mod Xbox for pocket money. He has spent a lot of time in tourism, and has done a lot of freelance work, building sites for your local technicians.
During a few days off, Rowan decided to tinker with an idea and build a tool to enable custom Squarespace site tooling. When he came back, he immediately showed off what he had built to Nick and his wife - who immediately saw the value, and the future, in the product.
This is the creation story of Squarekicker.
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Casey Kipfer is a family man. He's married with 3 kids, and there is a lot of excitement and noise at his house - which is says is wonderful. He enjoys golfing and fishing, and tries to spend as much time outside as possible, including spending time with his brother paying some hockey in the winter. They also worked together for around 12 year at a prior venture of his brothers.
Through their collective knowledge, Casey and his team have found that customers have a need for a solid in house expertise to support a payments ecosystem. And, technically speaking, customers need an orchestration layer to abstract multiple partners and services behind the scenes.
This is the creation story of Justifi.
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Nora Jones has been in tech her entire career. She originally thought she was going to get into hardware, but was always focused on reliability and safety. She has quite the track record, in regards to companies she has worked for - Jet.com, Netflix, and Slack. She lives in Denver, and likes to get outside and do dangerous activities (post studying the risk of course). She loves to ski, and really digs Telluride and Steamboat when she can make the drive.
Through her time at other companies, Nora realized that the industry spends little time looking back on our past mistakes. She figured out that there was a solid market for people wanting to understand their incidents better, and started building something on the side, which eventually became her focus.
This is the creation story of Jeli.io.
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Alex Svinov has very few things to talk about outside of the business world. He likes to jog, play tennis, and has a family with three kids at home. He likes to travel with his family and try new things, which he admits is complicated with the kids. Personally, he is driven each day to create something new. When it comes to food, his favorite is curry chicken, which according to him, he could eat every day.
For the last several years, Alex had a huge problem finding qualified developers for his startup. Alongside of this, resources were thin in the early days, and he was losing recruiting bids to larger companies. He thought - hiring developers shouldn't be this hard... maybe he should look somewhere different.
This is the creation story of Insquad.
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You might remember in Season 6, episode 15, I interviewed Itiel, the Co-founder of Komodor. Today I have a special episode of the Code Story podcast, bringing back our friends at Komodor. I'm chatting with their Open Source Dev Leader, Andrey Pokhilko, about the latest initiatives at the company, including some exciting tooling around Helm and further advances in Kubernetes troubleshooting and expertise.
As a reminder, Komodor enables development teams to monitor their entire Kubernetes stack, identify issues, uncover root causes and get the context needed to troubleshoot their orchestration efficiently and independently.
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Gabriel Isserlis grew up in London with an artistic background in the creative industries. His Dad is a professional cellist, which is the instrument that he chose as a young musician. As a teen, he became highly interested in making films, and decided to give it a try. He studied film in upstate New York, and realized he liked making sci-fi films about the future. Instead of films though, he decided to go make the future, and got into tech.
When Gabriel combined his technical knowledge with his experience in the creative industries, he started to see numerous opportunities to automate manual steps in these processes. He decided to set out and build these tools for people in the creative industry.
This is the creation story of Tutti.
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From the publisher's feed
Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their…
We explore:
From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

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