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Izzy Azeri has been in the tech industry for 20 years, starting out at places like EMC and VMWare. He's married with three kids, living in Franklin, Massachusetts, outside of Boston. He loves soccer and CrossFit, which helps him destress from his tech work. The family has a place in Maine, where they can be outside, swim, etc. - whatever they can do to keep active and stay healthy Post the Google acquisition of his prior startup, Stack Driver, Izzy and his co-founder were looking to get back into early stage. After interviewing a number of engineering leaders, they noticed a trend - while software development was speeding up, QA was becoming a bottleneck in the SDLC.
This is the creation story of Mabl.
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George Georgallides is originally from a small island in Europe called Cypress. He grew up there, joined the army, and competed in Track & Field and Triatholons. He came to Los Angeles in 2005 for his studies, and has been stateside ever since. He is a passionate polymath, speaking quite a few languages, and regularly takes on new challenges. In learning these languages, he finds that he is able to breakdown barriers in connecting with people.
George has been in the health tech space for some time. When he started working on a pace maker, he interviewed surgeons who were working on patient with metabolic illnesses. Seeing these illnesses, which are lifestyle driven, was very formative for his mission to automate a healthy lifestyle.
This is the creation story of Basis Health.
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Savarth Misra didn't start out in tech. In fact, he was a lawyer, working as a corporate commercial lawyer in Asia and the UK. During this time, he noticed how little tech adoption was being done, and how much opportunity was available for solutions to make an impact. He is married, with 2 girls - who, in his words, keep him out of mischief. One of his daughters is totally extroverted, and coming from two introverted parents, they are still trying to figure out where she got it from.
In his prior profession as a lawyer, Savarth thoroughly understood how contracts were done. He also noticed how little tech adoption was present, which directly impacted the effectiveness of contract management in general. He figured it was only a matter of time before this industry - his industry, was disrupted by tech.
This is the creation story of ContractPodAI.
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Kirk Marple has been a family man for 20+ years now. His kids are older now, in their 20's, which he finds amazing. He's been in tech for most of his whole career, but when he started out professionally, he wanted to be a chef. When he was 13, he wanted to attend culinary school - but then things changed, obviously, but he still cooks often, dabbling in stir fry and barbecue.
After selling his prior company, which was heavy in the broadcast media space, Kirk ended up at General Motors. He started to learn about media data, and the value of getting the media data into computer vision algorithms. Five years later, he realized that no one had created a platform to do this yet... and he got started building it, on nights and weekends, first for podcast discovery.
This is the creation story of Unstruk Data.
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Beier Cai has been in the tech space for 16 years, almost exclusively in early stage startups. The third startup he worked at did pretty well, which was HootSuite. He was the first engineer writing the first line of code for the social sharing platform. Towards the latter years at the company, he fell in love with helping engineers grow their careers, and managing teams. Passionate about community, he started organizing meetup groups outside of the company. Outside of tech, he is married with two boys. He finds that being a father helps him to be a better business owner, thinking towards building something for the long term. Being based in Vancouver, he loves to ski during the winter, and be outdoors hiking and camping in the summer.
After Beier left Hootsuite, he was interested in getting back into the startup life and solving a new problem. He got together with his now co-founder, and a particular problem stood out to him - the difficulty in building a successful career within the startup ecosystem. He was puzzled to see great talent leaving the startup eco-system, and he wanted to fix it, through a private, professional network.
This is the creation story of Commit.
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Patrick Bryant lives in Charleston, South Carolina, and splits time in Washington, DC. He loves entrepreneurship, and believes it is the number one change agent in the world. He is involved in multiple communities around the topic - Startup Grind, EO, and he founded the Harbor Entrepreneur Center. Scuba diving is the thing that takes his mind off all things though, given you are 100 feet under the water, and have to focus. He is excited to go dive with the sharks soon, and he also enjoys the beaches and being in the sunshine.
Prior to his current ventures formation, Patrick and the other three partners had two software products and other companies they were building. Between them all, there were two dev teams... and in the interest of making a bigger impact in their space, they decided to join forces, and form one team.
This is the creation story of Code & Trust.
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Or Weis has been a programmer or engineer since the age of 5. He started playing with DOS commands super early in his life. He made a significant leap in his professional skills when he was joined the IDF, as a reverse engineer. Post that, he worked for a startup to build containers (before they were commonplace), followed by co-founding Rookout, a company who defined the production debugging space. You might recognize that name, as I interviewed his co-founder, Liran, on a recent episode. Outside of tech, he is married to another software engineer, and dabbles in writing science fiction. He hopes to publish one day soon. Or hopes to eventually write a book that overlaps with his professional interests as well, kind of like the Phoenix Project.
While he was building his startups, Or quickly found himself annoyed with having to build and rebuild permission sets, or authorization, into every solution he made. Since he couldn't find someone doing it, he decided to create a permissions solution... for the last time.
This is the creation story of Permit.
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Stephanie Florio's journey to tech started in the world of advertising. She always knew that she wanted to be an entrepreneur, but didn't really know what it was. Outside of tech, she has a young family. In fact, when recording the episode, she was near her due date for her second child. For fun, she loves to go out for dinner and hang out with her friends and family. Pasta and pizza are the favorites but she is open to trying new things.
As mentioned, Stephanie didn't know what sort of business she wanted to start. That was until her brother got frustrated with looking for a job, and together, they figured out there must be another way. They did some research, and used their knowledge of popular dating apps, to create a simple, swipe-able platform.
This is the creation story of Swob.
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If you would have told Girish Redekar while he was in college that he would eventually be writing software, he would have been shocked. His studies focused on electrical engineering, and post school, he was a hard core analyst. After some time, he and his friend decided to do the whole start up thing - they tried a bunch of ideas, and taught themselves to code. He remembers in his previous company he was the top contributor to the codebase until it was finally sold. Outside of tech, he is a movie buff - but bent towards the obscure movies that most haven't heard of... so obscure that he couldn't remember the name of the last one he saw.
In his prior startup, he went through the painstaking process of becoming SOC2 certified. This experience stuck with him - so much so, that when he and his co-founder ventured out to start something new, they decided to create something to make this easier.
This is the creation story of Sprinto.
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Austin Parker started out at a young age with computers, writing programs in BASIC and hanging out on bulletin boards. Prior to his tech career, he held many other jobs - as a short order cook, waiting tables, and taking tickets at a theater. When he stepped into this industry, he started out in test automation, followed by getting involved in open source communities, which is how he got into Developer Relations. What he likes about this arena is that DevRel is taking your companies story of a product, and making it harmonize with what everyone else is singing in the market. He has a young family, which occupies most of his time these days. But he likes to do photography, tinkering with electronics, and building model aircraft. Back in the day, he experienced the glory days of Radio Shack where you could grab electronic components on a whim.
Austin Parker has been at his current company for 4 years, right after stealth mode ended. He has helped enable the company to support developers through their innovative tech stack, built by industry experts.
This is Austin's creation story of Lightstep.
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From the publisher's feed
Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their…
We explore:
From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

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