Marketing is ever present. From the snake oil salesman who tricks people into buying useless stuff to the grand events hosted by the marketing mogul Apple to small companies trying to get some attention. One thing is certain: our attention is heavily fought over.

But with all the negative examples we experience, how can a company approach the topic marketing ethically? Dive into today's talk with David and Raphael who discuss Safing's approach to the topic and how we analyze the marketing funnel. How does a person move from never having heard of Safing to becoming a Portmaster user or even a paying customer?

Which privacy service deserves your trust? Often you will hear things like good security or if the code is open source. But as always, it has a lot to do with money. Who pays in the end?

In today's episode we welcome no other than TheHatedOne (Privacy YouTuber), who joins us to discuss business models.

Why are they important? How can a service be financially sustainable? And out of Signal and GrapheneOS, which one does a great job while the other is set up in a questionable manner to say the least.

We all long for Freedom. And privacy advocates say that Freedom is only possible with privacy. But could Freedom be achieved without it? That is exactly what today's guest Ben Malisow is claiming: Get rid of privacy altogether and humanity will be liberated.

Join today's episode where Raphael and Ben have a wonderful debate on one of the most pressing issues of our time.

The Portmaster privacy app is one giant of a machine. But up until recently, most of its powers were not really usable. The features were either invisible or hidden behind a clunky old User Interface.

That is where Patrick comes along, who took charge of completely modernizing the Portmaster's User Interface. There is a lot to unravel here as Patrick gives us a good look at how it was to join Safing, how he felt when receiving this monumental task and how it was to work alongside Luke, the designer.