When was the last time you got more than expected? A year ago I upgraded my car from a 2004 model to a 2014 model. I bought it used and therefore didn't get the FULL experience of all the bells and whistles on my car. A month later, I drifted out of the lane on the highway, it beeped quietly and the steering wheel nudged me back to center. Every few weeks I was delighted with new features and found myself exclaiming, "I didn't know THAT was included".
In his book, "Never Lose a Customer Again", author Joey Coleman talks about "Making the required... remarkable."
Links from the show:
Michel's Book:
https://www.amazon.com/s?k=people+first+culture&ref=nb_sb_noss_2
Derek Sivers Blog: https://sivers.org/cdbe
Stu's Podcast: https://marketingyourbusiness.com/podcast/
Joey Coleman: http://joeycoleman.com/
Case Study Group: Email me at [email protected]
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The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
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Thanks - Cody