For years, we've been told that outsourcing marketing is the way to go. But the future is shifting—insourcing will soon be the smarter strategy. In this episode, I sit down with Brendon Macdonald and Kirk Behrendt to explain why this change is happening, how AI is revolutionizing marketing, and what you need to do now to stay ahead. Trust is the new currency, your website is your most valuable asset, and word-of-mouth remains the strongest form of marketing. The era of generative AI is here—leverage it before your competitors do!

I’m back with my friend Kirk Behrendt to introduce Dentistry 3.0—a new model of care that’s redefining the future of our profession.

Dentistry is evolving fast, and if you’re not adapting, you’re falling behind. In this episode, I’ll explain what Dentistry 3.0 is, why it matters, and how AI and technology are reshaping everything we do.

Join us for this essential conversation on the next big shift in dentistry!

Key Takeaways:

-Dentistry 2.0 is the gold standard—but we can do even better with 3.0.

-AI is the future of dentistry—start leveraging it now.

-Don’t fear AI—it will free up time for you and your team.

-Customized dentistry is the future—move away from the cookie-cutter approach.

-A 3.0 dentist focuses on whole-body health, not just pretty teeth.

-Humans have limitations—technology fills the gaps.

In this episode I have the pleasure of speaking with Dr. Anabella Oquendo from NYU Dentistry, where I share the advice I would give to my younger self. I reflect on the importance of resilience, continuous growth, and trusting the process, offering insights for dentists navigating their own journeys.

About NYU

https://www.nyu.edu/

In this episode, I sit down with Dr. Tal Morr, renowned prosthodontist and founder of TMprosthodontics, to tackle a critical question in modern dentistry: Is quality scalable?Scaling a dental business comes with opportunities and challenges—but can you maintain excellence while expanding? Together we explore the pros and cons of scaling in dentistry. Dr. Tal Morr is known for his precision, artistry, and advanced techniques in prosthodontics. With years of expertise in full-mouth rehabilitation and complex dental cases, he brings a unique perspective to the conversation.Watch now and join the discussion!Get to know more about Dr Tal Morr:https://www.tmprosthodontics.com/

Do you have frustrated patients and daily conflicts? There's a formula to fix it! In this episode of Coffee Break with Coachman, Dr Kirk Behrendt breaks down the E – R = C formula and how it can reduce conflict in all areas of your life—inside and outside the clinic.

For more information about Dr Kirk Behrendt check his website:

https://www.actdental.com/

In this inspiring episode I chat with Dr. Konstantin Kross, a leading advocate for oral health and smile aesthetics, about the power of creating healthy, beautiful smiles.

Dr. Kross shares his philosophy of “Empowering people through healthy & beautiful smiles” and reveals his proven system, complete with practical tools and tips, to help dentists enhance both patient outcomes and practice success.

Plus, we dive into tips on balancing a successful dental career while maintaining personal well-being.

Follow Dr. Kross on Instagram: ⁠  / dr.konstantinkross  ⁠

In this episode, I sit down with Dr. Andrea Shepperson, a globally recognized leader in dentistry and founder of Shepperson Education on Waiheke Island. Together, we explore the evolution of dental design, how technology is transforming workflows, and the challenges of being a modern dental designer. Tune in for insights on predictability, efficiency, and cutting-edge materials that are shaping the future of dentistry

About the guest:

Dr Andrea Shepperson is regarded as a global leader in dentistry. She founded Shepperson Education, a dedicated teaching centre for dentists worldwide, based on Waiheke Island, where she lives.  Driven by a desire to be at the forefront of dentistry, she has embraced technology, offering patients high-tech solutions and great visibility and engagement with technology, materials and efficient workflows to deliver more accurate, predictable and efficient dentistry for patients.

A Kois Center Graduate and Alumnus from the internationally acclaimed Kois Center in Seattle, she brings a comprehensive Risk Management approach to care to a loyal patient base of 30+ years.

Dr Shepperson is internationally recognised as an expert in tooth wear, acclaimed for her contributions to both teaching and clinical dentistry.

In this special episode of Coffee Break with Coachman, part of the live webinars from the highly anticipated Kois & Coachman Course in Miami this March 2025, Christian Coachman sits down with two renowned speakers of the course—Dr. Vinicius Machado and Dr. Vicente Gimeno.

In this episode , I sit down with one of my greatest mentors, Dr. Rick Roblee – a global authority in esthetic dentistry, advanced orthodontic techniques, and interdisciplinary therapy.

Discover how comprehensive care transforms patient outcomes and why ideal dentistry goes beyond the smile.

About the guest:

After graduating from Baylor College of Dentistry (BCOD), Dr. Roblee quickly became renowned for his work in Esthetic and Restorative Dentistry in Dallas, Texas. In order to be able to give his patients the highest level of comprehensive care, he decided to return to BCOD and study graduate orthodontics. He is now recognized around the globe for his work in esthetic dentistry, orthodontic techniques and interdisciplinary therapy.

He has given more than 500 professional presentations in the United States, Canada, Central America, South America, Europe, Australia and Japan on these topics. He is also a leader in several exciting new areas of dentistry including Surgically Facilitated Orthodontic Therapy (SOFT) and Airway Centered Growth and Development. He is the author of numerous publications and videos, including a landmark textbook entitled “Interdisciplinary Dentofacial Therapy: A Comprehensive Approach to Optimal Patient Care” (Quintessence Publishing Co., Inc.).

He is an active member in numerous prestigious dental organizations, including the American Academy of Fixed Prosthodontics and the American Academy of Restorative Dentistry.  He is a distinguished leader in esthetic dentistry and is a valued member and past President of the American Academy of Esthetic Dentistry, an exclusive organization limited to only 100 worldwide leaders in the field. He is honored to be only the second orthodontist to ever serve in that role.

Dr. Roblee is a Diplomate of the American Board of Orthodontics, a distinction that less than 20% of practicing orthodontists actually receive.  He has served as an associate clinical professor at Baylor College of Dentistry in both the restorative department and the orthodontic department. While maintaining a full-time practice in Fayetteville, Dr. Roblee continues to be instrumental in the development of web-based collaborative software to facilitate his comprehensive approach to healthcare. In creating the first interdisciplinary digital network for clinical records through his company in 1997, TeamLINKS.com, Dr. Roblee provides a vehicle for exceptional patient care through the collaborative value of shared images, treatment planning and patient services.

In addition to “talking teeth” to anyone who will listen, Dr. Roblee is passionate about growing heirloom tomatoes, cheering on the Razorbacks, traveling and spending time with his family. 

Learn more about at:

https://robleeortho.com/

In this episode of Coffee Break with Coachman, Kirk challenges me with the 3 most important questions in dentistry—and I don’t hold back. We explore why I believe the golden age of dentistry is still ahead and how the profession is evolving to focus on prevention, longevity, and systemic health.

Join us as we discuss how the leaders in the field are shaping a better future for dentistry, making it less reactive and more proactive for both professionals and patients.

Learn more about DSD at:

https://digitalsmiledesign.com/

About our co-host:

Kirk Behrendt is a renowned consultant and speaker in the dental industry, known for his expertise in helping dentists create better practices and better lives. With over 30 years of experience in the field, Kirk has dedicated his professional life to optimizing dentistry's best systems and practices.
Kirk has been a featured speaker at every major dental meeting in the United States. His company, ACT Dental, has consistently been ranked among the Top Dental Consultants in Dentistry Today's annual rankings for the past ten years. In addition, ACT Dental was named one of the fastest-growing companies in the United States by Inc Magazine, appearing on their Inc 5000 list.
Kirk's motivational skills are widely recognized in the dental industry. Dr. Peter Dawson of The Dawson Academy has referred to Kirk as "THE best motivator I have ever heard." Kirk has also assembled a trusted team of advisor experts who work with dentists to customize individual solutions that meet their unique needs.

Learn more at:

https://www.actdental.com/