In this episode of Coffee Business in the Middle East, I speak with Melissa Urtuzuastegui, a marketing expert, about the crucial role of marketing in the coffee industry and the rising significance of Mexican coffee in the global market.

We discuss:

Why marketing is essential for coffee businesses to stand outThe unique characteristics and potential of Mexican coffee

How origin storytelling influences consumer perception and salesKey strategies for promoting specialty coffee brands

For anyone interested in coffee marketing, origin branding, or the future of Mexican coffee, this episode is a must-listen!

Now available on Spotify, Apple Podcasts, and YouTube.

_______

My Instagram —   / sharipova.coffee   

My website - https://sharipova.coffee/  

Melissa’s Instagram -  https://www.instagram.com/melurtu/

Branding Matters - https://www.brandingmatters.ae/  

World of coffee Dubai - https://dubai.worldofcoffee.org/

_________________________________

In this episode of Coffee Business in the Middle East, I speak with Shady Bayter, Green Coffee Developer and Co-founder of Forest Coffee, about the future of green coffee and the science behind quality improvement.We discuss:What makes a proper green coffee lab and why it mattersThe latest innovations in coffee farming and their impact on cup qualityEmerging trends in fermentation and how they’re shaping the industryThe role of Colombia in the evolving specialty coffee landscapeFor anyone passionate about green coffee, fermentation science, or the future of coffee farming, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.

In this episode of Coffee Business in the Middle East, I speak with Fahad Althubyani, a coffee expert from Saudi Arabia, about the booming coffee business in the Kingdom, the unique aspects of Saudi coffee culture, and the opportunities for growth in the local market.In this episode, we discuss:The rich history and cultural significance of Saudi coffeeHow Saudi Arabia's coffee market is evolving and the growing demand for specialty coffeeKey opportunities for entrepreneurs and investors in the Saudi coffee industryThe challenges of entering the KSA coffee market and navigating local preferencesInsights into Saudi Arabia's coffee export potential and its global impactIf you're curious about the booming coffee business in Saudi Arabia, this episode offers valuable insights into one of the most exciting markets in the coffee world!Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Fahad's Instagram - https://www.instagram.com/fahad_althubyani/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of Coffee Business in the Middle East, I speak with Maximilian, Marketing Manager of Bluewater, about innovative water systems and their impact on coffee quality.We discuss:The science behind water filtration and its role in coffee brewingMagnesium, calcium, and osmosis – what every coffee professional should knowHow Bluewater’s technology is changing the game for specialty coffeeThe differences between reverse osmosis, cartridges, and other filtration methodsFor anyone passionate about coffee, water chemistry, or the science behind the perfect brew, this episode is a must-listen!Now available on Spotify, Apple Podcasts, and YouTube.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram — / sharipova.coffee My website - https://sharipova.coffee/ Maximillian's Instagram - https://www.instagram.com/maximillianlundin/Bluewater Instagram - https://www.instagram.com/bluewaterglobeBluewater website - https://www.bluewatergroup.com/World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of Coffee Business in the Middle East, I speak with Anahit, Marketing Director of Yoocha Matcha, about the growing matcha market in the region.We discuss:The rise of matcha in the Middle East and consumer demandWhat defines high-quality matcha and how to differentiate itOpportunities and challenges in the marketHow Yoocha Matcha is influencing the specialty beverage industryFor anyone interested in matcha, specialty beverages, or the business behind this trend, this episode is a must-listen.Now available on Spotify, Apple Podcasts, and YouTube._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Yoocha Matcha Instagram -   / yoocha_matcha  Yoocha Matcha website - https://www.yoochamatcha.com/ World of coffee Dubai - https://dubai.worldofcoffee.org/_________________________________

In this episode of "Coffee Business in the Middle East," I speak with Krzysztof Barabosz, the founder of Hardtank coffee technology, about the future of cold brew. We discuss: - How the Hardtank system is revolutionizing cold brew production - The key benefits of this technology for cafés and roasteries - What sets it apart from traditional cold brew methods - The future of cold brew and where the industry is heading If you're in the coffee business and looking to elevate your cold brew game, this episode is for you._______My Instagram — https://www.instagram.com/sharipova.coffee My website — https://sharipova.coffee/ Krzysztof’s Instagram — https://www.instagram.com/kbarabosz/Hardtank — https://hardtank.com/Partner of the Venue — DXB Live https://dxblive.com/ _______#CoffeeIndustry #CoffeeRoastery #SharipovaCoffee #CoffeeBusiness #MiddleEastCoffee #WorldOfCoffee #CoffeeEntrepreneurs #WorldOfCoffeeDubai #coffeeshopbusiness

On this episode of "Coffee Business in the Middle East", I talk to Bogdan Prunila, Managing Director of CMI, about: - The key factors for success in running a coffee business in Oman - How to balance quality control and efficiency in roasting operations - The biggest challenges in green coffee sourcing - Why CMI expanded from Muscat to Abu Dhabi and what they learned If you're a coffee entrepreneur looking to scale your business, this one’s for you. _______My Instagram — https://www.instagram.com/sharipova.coffee/ My website - https://sharipova.coffee/ Bogdan’s Instagram - https://www.instagram.com/bogdanprunila/ CMI coffee - https://shop.cmicoffee.ae/ Partner of the Venue - DXB Live https://dxblive.com/ _______#CoffeeIndustry #CoffeeRoastery #SharipovaCoffee #CoffeeBusiness #MiddleEastCoffee #WorldOfCoffee #CoffeeEntrepreneurs #WorldOfCoffee Dubai

Hello coffee people,My name is Irina Sharipova, and I am a coffee consultant and educator. I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals.In this episode, we dive into the essential coffee equipment every café needs and explore smart business solutions for running a profitable coffee shop. From choosing the right machines to optimizing workflows and increasing revenue, we cover practical tips to help coffee shop owners make informed decisions. Whether you’re starting out or looking to upgrade, this episode is packed with valuable insights._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Antonio’s Instagram -   / antonio_orria   Victoria Arduino website -   https://victoriaarduino.com/en/home-en/Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai   / victoriaarduino_middleeast   _________________________________I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre.In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry.Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews.For more details, visit the official event website: World of Coffee Dubai 2025.

Hello coffee people,

My name is Irina Sharipova, and I am a coffee consultant and educator. 

I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals.

In this episode, I have an insightful conversation with Garfield Kerr, the current president of the Specialty Coffee Association and CEO of Mokha 1450, a luxury coffee boutique. We discuss topics such as establishing a business in the UAE with unique coffee origins, the current state of the UAE coffee industry, and the challenges it faces today.

_______

My Instagram — https://www.instagram.com/sharipova.coffee/ 

My website - https://sharipova.coffee/  

Garfield’s Instagram - https://www.instagram.com/garfieldmokha 

Mokha website -  mokha1450.com

Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai https://www.instagram.com/victoriaarduino_middleeast/ 

_________________________________

I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre.

In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry.

Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews.

For more details, visit the official event website: World of Coffee Dubai 2025.

Hello coffee people,