In this mini-episode of 'Good Ideas + Bad Decisions,' Ellen and Kat recap their weekends on a tired Monday after the time change, including a trip to see Spamalot,  and they encourage supporting local theater. They discuss recalibrating when Q1 results don't match projections. Kat skips rigid quarterly planning, instead protecting her time (no meetings Mondays/Fridays) and helping clients pinpoint what's driving resentment or stagnation. Ellen is excited about new offerings but worried about client growth while managing caregiving. Kat advises clarifying your ICP, defining success on your own terms, and avoiding urgency-driven marketing that makes business owners feel like they're failing. 

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Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠

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Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth.