In this mini-episode of “Good Ideas + Bad Decisions,” Ellen and Kat share business updates, including their Thursday recording rhythm and a shout-out to Cereal Dreams ahead of market season. Ellen also books a library room to catch up after a hectic few weeks. Kat announces a new venture, Benchwork Fabrication, a custom furniture and millwork company she’s co-founding, and walks through early steps like securing shop space, building a website, creating sales materials, and setting up the business structure and partnership agreement.

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Kat is the Founder of kat&co and a Creative Operations Consultant, helping interior designers and creatives turn ideas into streamlined, sustainable businesses. With a background in psychology and deep experience in creative business operations, she’s known for navigating the intersection of creativity and systems with both strategy and empathy. Join her newsletter, The kat&co Download.

Ellen Hockley is a three-time entrepreneur, small business consultant, community builder, and the founder of Ellen Hockley Consulting and SAGE Women. She guides female founders to build intuitive, values-driven businesses aligned with the life they want for themselves and their families. Join her Substack newsletter, The Quiet Wins.