In this mini-episode of “Good Ideas + Bad Decisions,” Ellen and Kat catch up on personal updates and discuss tips for hosting effective workshops or classes online or in person. They note many service-based businesses feel pressure to create workshops or “evergreen” courses as alternative income, but underestimate the time and energy required and the challenge of filling the room. They emphasize building workshops around genuine expertise, clear value, and real audience demand, and suggest partnering with existing communities or events to reduce risk. Kat shares she’s preparing to lead an in-person workshop at a Point Reyes retreat and is adapting her creative operations content for broader business owners. 

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Kat is the Founder of  kat&co, a Creative Operations Consultant, and the Co-Owner and Director of Operations at Benchwork Fabrication. She helps interior designers and creatives turn ideas into streamlined, sustainable businesses. With a background in psychology and deep experience in creative business operations, she’s known for navigating the intersection of creativity and systems with both strategy and empathy. Join her newsletter, The kat&co Download.

Ellen Hockley is a three-time entrepreneur, small business consultant, community builder, and the founder of Ellen Hockley Consulting and SAGE Women. She guides female founders to build intuitive, values-driven businesses aligned with the life they want for themselves and their families. Join her Substack newsletter, ⁠The Quiet Wins⁠.