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In this episode of Everyday Beans, I delve into the intricacies of running a coffee business and share some personal insights. I start by discussing a recent health scare and the importance of keeping life in perspective. Then, I transition into the main topic: understanding and connecting with your clients in the coffee industry.I explore the nuances of knowing your customers, from their buying habits to their preferences, and how this knowledge can shape your business strategy. I also touch on the challenges of different sales platforms, including local sales, Amazon, and YouTube. Throughout the episode, I emphasize the importance of authenticity, adaptability, and the long-term approach to building a successful coffee brand. Listeners will gain valuable insights into the mindset of a coffee roaster and entrepreneur, as well as practical tips for growing a business in the competitive coffee market.

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