Here is my understading of the coffee industry as i have interacted with it. We share some important players in the Industry such as Andrew Rugasira of Good Africa Coffee, Jolly and Henry Ngabirano of Cafe Pap, 1000 Cups on Buganda Rd. and Ban Cafe Opposite Bank Of Uganda (formerly located). We talk about the conversation that arose about Trade not Aid and the challenges that the sector has faced in the past as well as some of those in the present. The role of story telling in business development and expansion. I talk about how the structure of British Council’s Education Center was pivotal in my pursuit of Business Spaces.