The Exchange-Presented by Olam Coffee

Coffee Memo | Rob Talks El Nino Ep. 19


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Takeaways
  • Weather is a powerful and often misunderstood aspect of the coffee industry.
  • El Niño and La Niña significantly influence coffee production and market dynamics.
  • The impact of weather on coffee is not uniform; it varies by region and time.
  • Coffee trees require specific weather conditions at critical growth stages.
  • Understanding weather patterns helps in assessing risks in coffee production.
  • El Niño can create both risks and opportunities for coffee growers.
  • Regional data is crucial for understanding the specific impacts of weather on coffee.
  • Having a contingency plan is essential in coffee.
  • The conversation emphasizes the importance of separating signal from noise in weather-related news.
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The Exchange-Presented by Olam CoffeeBy Mike Ferguson