Colin and Heather chat through some examples of celebrity appearances in games and whether or not endorsement from somebody famous is really worth it in the long run. Examples include Guitar Hero, Kim Kardashian, Deadmau5, The Sims and many more!

Colin and Jack chat about how the gamification of the learning experience is becoming more and more critical for today's tech savvy learners. Tune in to hear about some of our own projects we have worked on and other examples from industry.

This week, Colin and Jack discuss Pokemon Go, geocaching and how gamification in this respect can create a sense of community.

This week, Colin and Jack discuss mobile casual games/gamers (moca gamers) and how advertising in mobile games should differ for casual gamers. Tune in to hear about some in-house examples and why the mobile gaming demographic is growing.

Colin and Jack are back with a chat about Game Jams or Hackathons. They discuss the ones they've been involved in and how they can be used internally to generate ideas and prototypes.

In continuation of the Viral Advertising series we have been doing over the past number of weeks, Colin and Jack give more examples of campaigns that broke through to viral and discuss how and why they went viral.

Colin and Jack are back again with more viral advertising campaigns. They discuss all sorts of campaigns, from heartbreaking to comedic and everything in between.

Colin and Jack chat about the social credit systems that have been piloted in China by massive companies like the Alibaba Group and Tencent. They discuss the dangers of these systems and what data they are suspected to collect and track on its various users. What effects will this system have on society in China when it becomes mandatory in 2020?

Colin and Jack chat through some of the most successful viral advertising campaigns and some examples of where they weren't so successful. Tune in to hear all about the effect it can have on sales and businesses. Featuring Old Spice, Dollar Shave Club, Pepsi, Squatty Potty and more!

Colin and Jack discuss experimental campaigns and how The Fun Theory used gamified experiences to improve public behaviour in real life. Tune in to hear about piano stairs, speed camera lottery, Space Invaders and more!