Claudia Loya, Lead Social Media Strategist and CEO of Sweet Talk Social, interviews Dan Peterson of FlipSwitch Social Media, a social marketing and sales training expert about how businesses can pivot during the pandemic and plan for the next six months to a year.

Dan Peterson has over 20 years of experience in small business management and ownership. In 2012, he founded FlipSwitch Social Media, a nationally recognized, award-winning social media agency that helps small to midsize businesses grow using the power of social media. Dan is also a singer-songwriter acoustic guitarist who performs throughout Chicagoland on a regular basis. He is married to his wife Amy and is the proud father of three daughters (and one dog, Isabella).

Claudia chats with colleague and PR extraordinaire, Melissa Vela-Williamson of MVW Communications, about the principles of PR and how they can be applied in social media. 

Join our next live recording and interview! Learn more at www.sweettalksocial.com.

This week, Claudia discusses the power of Facebook business pages and why businesses are missing out on a powerful tool to enhance their operations,

Claudia gives a quick Instagram Stories 101. 

Claudia shares her quick tips to enhance your social media to reflect how your business'  has been impacted by COVID-19. 

This week Claudia breaks down the steps for setting up your social media to track ROI. 

For our debut, we chat about the top three 2020 social media trends that can be easily integrated into your current social media strategy. 

Tune in every Friday for our Coffee Social: The Podcast where we chat social media marketing.