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In this episode, Our EVP of Public Relations, Mike Cherenson, sits down with Tom Bergeron, the Founder and Editor-in-Chief of BINJE, to explore how the news business has changed, why audiences are more engaged than we think, and the value of strong storytelling. Tom also shares advice and wisdom for the next generation of journalists, including what students should know as they enter the industry.
In this episode, we're joined by Trip Albagdadi, our SEO Specialist, who shares how he brings our clients' SEO and SEM campaigns to the next level.
This episode of Coffee + Tea with SCG features Chris Jasinki, VP of Marketing. He's spilling the beans on his fascinating past life in media and his transition to client services, and revealing how those experiences are key to driving marketing innovation.
Storytelling isn’t just for fiction. Discover how Kurt Praschak, Vice President of Public Relations uses narrative to shape perception, influence media, and build brands that stick.
In this episode, we're joined by Regina Liu, Director of Recruitment Marketing, as she breaks down the latest tools and innovations reshaping the recruitment marketing landscape.
In this episode, our Vice President of Data & Insights Cody Harker explores all the nuances of combing through client data and finding ways to make it more efficient and innovative for our clients.
In this episode, we'll explore unconventional approaches, creative campaign ideas, and how to truly capture your audience's attention with our brilliant Media Director Kaitlyn Demarest.
Tune into our newest episode of our agency podcast, Coffee and Tea with SCG, where we pour a cup of conversation with Vice President, National Development Mike Gatta from our Recruitment Marketing division!
Give a listen as he takes us on an informative conversation about the difference between recruitment marketing and advertising, the evolution of social media in this industry, and more!
Tune in as we pour a cup of conversation with the Executive Director, Christine Ulatoski and Director, Laura Abal, of our Association and Event Management division!
As SCG's EVP of Public Relations, Mike uses his extensive experience in the PR industry to elevate our clients every day. A 30-year industry veteran and author of three studies on the impact of reputation Mike is Accredited in Public Relations (APR) by the Universal Accreditation Board and Public Relations Society of America and is a member of the organization’s prestigious College of Fellows. He recently received The Patrick Jackson Award for Distinguished Service to PRSA.
From the publisher's feed
Join the industry experts at SCG Advertising + PR for Coffee and Tea with SCG, where we’re pouring over the latest trends, insights, strategies in advertising, PR and…