Coffee & Tea with SCG

In this episode, we’re sitting down with our Vice President of Growth & operations Anne Picone and Sally Glick, relationship builder, marketing expert, and previous CMO of Sobel & Co where she played an instrumental role in building the firm’s brand. They explore why human connection remains at the heart of successful branding. From the role technology plays in modern marketing to the importance of delivering on your brand’s promises, Sally shares why the strongest brands are built through real relationships and that trust that comes with them. While marketing tools and channels continue to change, the foundation remains the same: showing up for your clients and making a genuine effort to understand their needs. 

Tune into our latest episode with Casey Carpenter, owner of Speak & Own It Communications, as she discusses authentic executive presence, leadership, and communication. She shares how being an introvert shaped her own career and turned her into the leader she is today. Casey’s deep dive focuses on what it means to lead with confidence while staying true to yourself and how showing up authentically can shape the way you communicate and lead others. 

In this episode, Our EVP of Public Relations, Mike Cherenson, sits down with Tom Bergeron, the Founder and Editor-in-Chief of BINJE, to explore how the news business has changed, why audiences are more engaged than we think, and the value of strong storytelling. Tom also shares advice and wisdom for the next generation of journalists, including what students should know as they enter the industry. 

In this episode, we're joined by Trip Albagdadi, our SEO Specialist, who shares how he brings our clients' SEO and SEM campaigns to the next level.

This episode of Coffee + Tea with SCG features Chris Jasinki, VP of Marketing. He's spilling the beans on his fascinating past life in media and his transition to client services, and revealing how those experiences are key to driving marketing innovation.

Storytelling isn’t just for fiction. Discover how Kurt Praschak, Vice President of Public Relations uses narrative to shape perception, influence media, and build brands that stick.

In this episode, we're joined by Regina Liu, Director of Recruitment Marketing, as she breaks down the latest tools and innovations reshaping the recruitment marketing landscape.

In this episode, our Vice President of Data & Insights Cody Harker explores all the nuances of combing through client data and finding ways to make it more efficient and innovative for our clients.

In this episode, we'll explore unconventional approaches, creative campaign ideas, and how to truly capture your audience's attention with our brilliant Media Director Kaitlyn Demarest.

Tune into our newest episode of our agency podcast, Coffee and Tea with SCG, where we pour a cup of conversation with Vice President, National Development Mike Gatta from our Recruitment Marketing division!

Give a listen as he takes us on an informative conversation about the difference between recruitment marketing and advertising, the evolution of social media in this industry, and more!