In the past several articles, we have discussed the steps to creating a marketing plan for your business and questions to ask: what problem you solve, what questions do you answer, and who are the people that you serve. In this article, I will cover the fourth question, and that is, “where do you do […]

One of the key elements in developing a marketing plan is identifying the people your business serves and using that to craft your content and marketing plan. Previously, we identified the problems that you solve and we looked at the different ways to identify the problem, or pain points, of your customers. What motivates them […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”Text” _builder_version=”3.19.13″]For the past couple of weeks, I’ve talked about creating a marketing strategy for your business.  So far I’ve covered 3 steps to creating a marketing plan and identifying what problem your business solves. Today we are going to talk about what question […]

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.19.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]What is the first question that needs to be answered when creating a marketing plan for your business? I’ve talked a little bit about the “Four P’s” of marketing: place, price, product and promotion. These are all important, […]

[et_pb_section fb_built=”1″ _builder_version=”3.19.2″][et_pb_row _builder_version=”3.19.2″][et_pb_column type=”4_4″ _builder_version=”3.19.2″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.19.2″]Tomorrow is the first day of 2019. Do you have a marketing plan for the upcoming year for your business? If not, I’m going to cover three steps to creating a marketing plan.As I’ve discussed before, marketing is identifying a particular need in a specific group […]

[et_pb_section fb_built=”1″ _builder_version=”3.18.7″ custom_padding=”54px|0px|55px|0px|false|false”][et_pb_row _builder_version=”3.18.7″][et_pb_column type=”4_4″ _builder_version=”3.18.7″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18.7″]Tomorrow is Christmas and then we have a little lull before 2019 comes in with a roar.  Christmas is a time when we consider our blessings and show our appreciation to those around us.  As I discussed a couple of weeks ago, the focus of your […]

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.6″] The past couple of weeks we have talked about marketing and promoting your business, we are going to take a different track today and talk about purpose, impact, and influence. Last week, we watched the funeral of George Bush, Sr. , he was remembered not so much for […]

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] Today I’m going to talk about the need to include education when promoting your business. I’ve met a number of people who think that if they do a good job and treat their customer and clients well, that it is enough. They shouldn’t really need to advertise or market their business. […]

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.6″] I hope you had a wonderful Thanksgiving Holiday. It’s Cyber Monday. How did your weekend sales go? Did you implement some sort of customer building effort like we talked about last week? If so, I’d love to hear about it. Today, we are going to talk about planning, and specifically how […]