About 7 or 8 years ago Chick-fil-A executives began to notice people were ordering their Chick-n-Minis and Egg White Grills while holding a competitor’s coffee cup. They wanted to give customers a better cup of coffee, but they didn’t want to join forces with just anyone.

Then in 2014 Chick-fil-A partnered with a relatively unknown coffee company called THRIVE Farmers. One year after partnering with THRIVE Farmers, Chick-fil-A’s coffee sales doubled. Not only is it a better-tasting cup of coffee—but the mission really matches up with Chick-fil-A’s culture of putting people before profits.

This episode was edited by Jim Mann, Mann Made Productions.

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