IP lawyer, Zain Ali of Centuro Global, will be joined by Alex Athienitis of EdTech startup, Education Shed, to explore the different types of intellectual property and how to use them to grow your business.
This event is for dynamic forward-thinking entrepreneurs and business owners to help them get an edge on their competition by understanding intellectual property and how this might apply to their business.
Zain Ali will guide you through the core forms of IP and how these can be exploited by your business, he will cover:
Core forms of IP - Trade Marks, Patents, Copyright and Design Rights
Top tips for protecting your IP
Do’s and don'ts when using IP to get ahead of the competition
Zain will be joined by Alex Athienitis to discuss how Education Shed exploited Trade Marks to scale their brand globally across 102 countries. With over two million users of their technology, the innovative online platform that provides educational resources globally has gone from strength to strength. Alex will also share his experience of how they protect themselves from competition plus the key considerations for startups when creating their IP strategy.
Discover your business's Intellectual Property Every company will have some form of IP that they own or can own, yet many businesses are not aware of some of the IP that exists within their company and do not know how to exploit it. Apple reached a TRILLION DOLLAR evaluation in 2019, and 80% of that value arose from their intellectual property.