Connecting with people and helping them accomplish their dreams is priceless. Today’s guest on Coffee with Closers is here to prove that close rate and revenues are not everything. Meet Mark Roberge - founder and MD of Stage 2 Capital, author of “The Sales Acceleration Formula” book, and Harvard Lecturer. 

Mark is also a 4th employee of HubSpot who expanded its revenue from $0 to $100 million and helped to transform it into the innovative​ marketing company it is today. In this episode, you’ll learn what it’s like to build a sales team in a marketing tech company, hear some fascinating HubSpot stories, and learn a few important lessons about business growth. 

How to align marketing and sales to get the best results?

Why should you beware of premature growth?

What to look at before you invest in a company and what does it have to do with customer success? 

Will AI replace the sales reps any time soon? 

Enjoy the episode! 

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►Visit Stage 2 Capital website https://www.stage2.capital/

►Find Mark Roberge on LinkedIn https://www.linkedin.com/in/markroberge/

►Get your copy of “The Sales Acceleration Formula” here: https://www.amazon.com/Sales-Accelera...

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This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers.

► Request your FREE marketing ROI audit at https://www.oneims.com/

►Follow OneIMS online!

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If you enjoyed this video, please share it. 

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You can’t manage what you can’t measure, and you certainly can’t optimize things if you don’t have enough data on how they perform. Today’s guest for Coffee with Closers is convinced that businesses shouldn’t be afraid to fail provided that they fail fast and make it a learning experience. 

Meet Brian Berg - President and CEO of BB Direct - a provider of direct marketing data and data related services. In this episode, we’ll be talking about the changes in the way customers interact with businesses, discuss the importance of testing and measurement, and pick up a few business lessons Brian learned from his personal experience.  

How to use data across multiple channels to reach your audience?

Why measurement is key when it comes to building effective campaigns?

Why is it important to truly understand the overall customer’s lifetime value? 

What practices can you implement to be more effective as a leader?

Enjoy the episode! 

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►Visit BB Direct website http://www.bbdirect.com/

►Find Brian Berg on LinkedIn https://www.linkedin.com/in/brianberg...

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This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers.

► Request your FREE marketing ROI audit at https://www.oneims.com/

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

If you enjoyed this video, please share it. 

To make sure you never miss an episode of Coffee with Closers, please subscribe.

Even if it seems that there is no space for innovation, chances are you’re taking the wrong entrance. When you think of starting a business with a top-down perspective, you’re most likely to fail. But if you take a bottom-up approach and really listen to what your customers are saying, you discover amazing opportunities. 

Today’s guest went from working as a strategy consultant for IBM and Walmart to starting his own tech company. Meet Chris Chae, co-founder of Pixelic - collaboration and project management tool for creative professionals. In this episode, we discuss the real meaning behind digital transformation, the importance of hearing customers, and the most effective productivity hacks. 

How to find a niche in an overly saturated market;

Why content goes above everything in marketing for a startup;

How delegating tasks can help you create customer-driven culture;

Why you should be looking forward to challenges. 

This, and many other valuable insights on today’s episode. 

Enjoy! 

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►Pixelic Website https://www.pixelic.io/

►Chris Chae on LinkedIn https://www.linkedin.com/in/chris-chae/

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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Visit our website here: 

 https://www.oneims.com/

►Follow OneIMS online!

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Drive and willingness to spot an opportunity can go a long way. With enough hard work, perseverance, and integrity, one can build a thriving business in any sphere. Today’s guest joined a family-owned business four years ago, and the way she combines innovation and legacy preservation in a company that did not invest in marketing for more than 20 years is just incredible. 

Meet Adriana Osorio, COO of Osorio Metal Supply Inc. and the face of the company, who is currently working on growing the business and taking it to the next level. In this episode, we talk about the importance of stepping into the unknown, which is hard but necessary. Find out why a word of mouth is not enough to make your business grow. 

• How technology can skyrocket your business?

• Why should you prioritize your customers and customer service?

• What are the challenges of being a female entrepreneur in a male-dominated industry? 

• How to stay motivated in moments of extreme stress? 

This, and many other valuable insights on today’s episode. 

Enjoy the episode! 

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►Osorio Metal Supply Inc. Website https://www.osoriometals.com/

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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

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Perseverance is key to achieving success in business. Today’s guest for Coffee with Closers knows better than anyone else that it might take many lessons to figure out what works for you, but at the end of the day, hard work pays off. 

Meet Kristina Wynne, an aspiring entrepreneur with a background in healthcare who worked in the family business for almost a decade and started her own company from scratch. Kristina wears multiple hats careerwise and she eagerly shares her knowledge with others to help small business owners connect in the business ecosystem.    

• How the corporate world is different from the family business? 

• What doesn’t allow small businesses to get to the next level? 

• How to incorporate side hustle in your life if you’re working full-time? 

• Why is networking great for your business?

This, and many other valuable insights on today’s episode. 

Enjoy!

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►Kristina Wynne LinkedIn https://www.linkedin.com/in/kristina-...

►The Wynners Club Website https://thewynnersclub.org/

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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

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The best way to learn something is by immersing in it fully. Today’s guest grew up in small business. He knows from experience that everything in business takes longer than you expect, and he can easily explain why you should have a vision for where you want to be at various points in time if you ever want to achieve success. 

Meet Steve Whitney - founder and President of Medical Solutions who used to work with tech giants like Polaroid and W.W. Grainger. Steve has led the Whitney team through many innovative medical device developments and successful product launches for more than 35 years. 

You can tell from a conversation with this guy that amazing things can happen when mechanical engineering meets business

How technology can benefit any business? 

Why is it vital to have a customer before you start developing the product?

What is the best way to differentiate yourself in a way that customer cares about?  

Why you as a leader should delegate tasks even if nobody else can do them better than you?

This, and many other valuable insights on today’s episode. 

Enjoy!

--------------------------------------------------------------------------------------------------------

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.

We all know that marketing can help people make a lot of money. But how can you use marketing for a greater cause? Today’s guest for Coffee with Closers can teach you a couple of valuable lessons. 

Meet Chris Lesner, founder and CEO of Project World Impact -  the leading nonprofit hub providing innovative ways for people to connect with and support nonprofits. Having built two successful companies (one in marketing and service sector and one in NGO and software space), Chris knows what it might take to grow a business. 

Today’s episode is all about facing challenges and empowering people, which can be really fun! 

What’s the difference between a service business and a software business? 

Why you should never outsource your core competencies? 

How can you get a strong foundation and support growth within an organization? 

And why should you try and approach business problems ahead of the need? 

Enjoy! 

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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.

Learn how you to use every feedback to your company’s advantage from the Head of Content Marketing at G2 previously known as G2 Crowd. 

Meet Jakub Rudnik, a journalist by trade and a talented content creator at heart. With his never-ending curiosity and years of experience, he’s been able to successfully manage a team of 20+ content creators at G2 and achieve outstanding marketing results. 

In this episode, you will learn a lot about building transparency for business software and using content marketing to your advantage. 

What’s the phenomenon of a website like G2 and why so many people use it? 

How to attract more customers using your bad reviews?

Why it’s critical to track the right data? 

And what are the typical content marketing mistakes to avoid?

Enjoy the episode! 

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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.

Today’s guest for Coffee with Closers knows that it’s not enough to simply collect the data. One should be able to use it for creating marketing pieces that resonate with customers. 

Meet Sean Cummins, a self-made entrepreneur, an expert in digital printing and restaurant business, and a VP of Sales in a global corporation. As a tech-savvy professional with a diverse background, he knows exactly how to leverage technology to build a thriving business. 

What is smart packaging and what you should know about it?

How to build a successful business from scratch?

What are the differences between running a business and working for a corporation?

And finally, what is the direction of tech transformation and what should you expect in the near future? 

Enjoy the episode!

--------------------------------------------------------------------------------------------------------------------------

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

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Twitter: https://twitter.com/oneims?lang=en

Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.

Find out more about User Experience and learn how to connect dots across strategy, people, and design from a guru of digital transformation. 

Today’s guest for Coffee with Closers is really passionate about innovation and technology. Meet Taylor Regan, VP of UX at Ipsos who’s been working in the UX space for almost 20 years now.

In this episode, you will learn a lot about digital transformation, UX, and building business around people.  

Why there is so much buzz around UX and what’s the real meaning behind it? 

How do you define UX, UI, innovation, and digital transformation?

Why should you perceive innovation as an investment rather than a cost center? 

How to change customers’ perception in today’s digital environment with the help of advertising? 

This, and many other useful insights in today’s episode. 

Enjoy! 

--------------------------------------------------------------------------------------------------------------------------

This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

►Follow OneIMS online!

Facebook:https://www.facebook.com/OneIMS/ 

LinkedIn: https://www.linkedin.com/company/oneims/

Instagram: https://www.instagram.com/oneims/

Twitter: https://twitter.com/oneims?lang=en

Don’t miss the upcoming episodes of Coffee with Closers! Subscribe to our channel for more business insights from OneIMS.