Coffee with Curtis

On this episode of Coffee with Curtis Business, Robert is joined by Steve Burg, VP Strategy at Webz.io. They delve into the intricacies of performance marketing, exploring methodologies, the importance of content with purpose, and the evolving role of AI in marketing strategies. They discuss the buyer journey, lead scoring, and maximizing conference ROI, while emphasizing the need for marketers to understand their audience deeply. Steve shares insights from his extensive experience, highlighting the significance of creating memorable experiences and the impact of gamification in marketing. The discussion wraps up with a look at the current hype cycle of AI and its practical applications in the marketing realm.

In this episode of Coffee with Curtis, Robert is joined by Adam Kosky—an ex-Meta, ex-Spotify seasoned customer success leader—to explore how CS is evolving from a support function into a true driver of growth. They dive into how AI is reshaping CS, the power of storytelling, and why aligning sales and success teams is critical. From building community to launching client-facing podcasts, this episode is packed with fresh takes on turning customer success into your company's unfair advantage.

In this episode of Coffee with Curtis, Robert is joined by Lior Illouz, co-founder of HeyBonds and ex-Meta. They explore the intersection of technology, culture, and business, diving into the evolution of podcasting, AI’s impact on content creation, and the nuances of navigating cultural differences in global business. Lior reflects on key lessons from his time at Meta, highlighting the power of feedback, vulnerability, and embracing failure to drive innovation. The conversation covers the role of strategic partnerships in scaling growth and adapting to fast-changing markets. Lior also unpacks the vision behind HeyBonds, an AI-powered relationship coach designed to personalize guidance for individuals and couples, democratize relationship therapy, and boost emotional intelligence. Additional insights include fundraising strategies and the broader goal of transforming HeyBonds into a full-spectrum relationship platform.

In this episode of Coffee with Curtis, Robert is joined by Rosie Purr, an account executive at Giddy Up and B2B comedy content creator who blends tech sales expertise with a passion for humor. They dive into Rosie’s sales journey, her use of comedy to connect with audiences on LinkedIn, and how authenticity drives real engagement. Rosie breaks down her creative process and they both reflect on the evolving sales landscape, where marketing, humor, and personal branding increasingly intersect. The conversation explores LinkedIn’s unique culture of support, the growing role of humor in business content, and the balance between entertainment and education. Rosie also shares her viewership stats, insights into the creator economy’s growth, and thoughts on shifting from social to interest-based content discovery.

In this episode of Coffee with Curtis, Robert is joined by AB Lieberman, CEO of Clicks Talent. The conversation covers the evolution of influencer marketing, the growing demand for authenticity in content, and AI’s expanding role in the industry. AB unpacks his journey from freelancer to CEO, shares the mission behind Clicks Talent, and offers practical advice for building high-impact influencer programs. They examine the shift from traditional social media to interest-based platforms like TikTok and strategies for capitalizing on these trends. Other highlights include moving beyond persona-based targeting toward engagement-first approaches, the rising potential of TikTok and LinkedIn for B2B marketing, and the power of user-generated content. AB also delves into the emergence of AI influencers and the challenges of balancing automation with human creativity in content production.

In this episode of Coffee with Curtis, Robert Curtis is joined by Alec Kremins, Partnerships Manager at the hyper-growth newsletter platform, beehivv. They unpack the newsletter renaissance and why it’s one of the most powerful tools in modern content marketing.

Alec dives into the rise of platforms like beehiiv, the magic of storytelling, and why personal branding and trust are the real currency in today’s attention economy. Robert and Alec also workshop how to kickstart your own newsletters, sharing actionable tips on growing an audience, dialing in your niche, and keeping readers coming back. From AI-powered content to balancing value and promotion, this episode is a playbook for anyone looking to level up their newsletter game.

On this episode of Coffee with Curtis, Robert is joined by Yael Morris, founder of Decode Insights, to unpack the hidden power of customer insights in sales and marketing. They dive into what really drives customer behavior, why most feedback methods fall short, and how asking better questions leads to better results. From the psychology of sales conversations to the role of AI in decoding patterns, this episode is packed with real talk, real stories, and real takeaways. Whether you’re B2B or B2C, Yael’s insights will challenge your assumptions and help you build deeper, trust-driven customer relationships.

Robert is joined by Derek Fox, CEO and Founder of Midsail Research to discuss an important but often overlooked area when growing a business, market and competitor research. 

Robert is joined by Jacqueline Rose, a leading voice in educating people about women's health, perimenopause and menopause. Jacqueline shares with us just how this stage of life for all women can impact their performance in the workplace, especially in highly results driven roles of business like leadership, sales and marketing. Women's health issues are still not an understood area in the workplace, even with women and this episode lifts the lid on this important topic. Jacqueline takes us through the causes, symptoms and how women can be supported to continue to impact the world of work. 

Robert is joined by Bridie Castiel on this episode of Coffee with Curtis. Bridie is a well-known social media and communications leader in Israel. Having built her own social media agency working with clients to grow their brand attention, Bridie took a career decision to "go all in" on one of her clients, the work productivity powerhouse, Monday.com as their Digital Communications Team Lead over a year ago. Bridie shares her personal story, how she manages her downtime for mental wellness and the way her career has unfolded recently. As the first generation to grow up on social, we discuss the psychology of "putting yourself out there" and why it remains such important for businesses and people in an overly commodotized marketplace. Finally, Robert and Bridie chat about her current role managing omnichannel communications for a super brand.