3 Takeaways from my conversation with Rich White, CEO of Fathom AI:

1. Stop taking notes. Start having conversations. AI handles the details so you can focus on the people in the room.

2. The cost of a lost idea is greater than $15/month. One missed action item. One forgotten commitment. One misquoted client. Do the math.

3. Meetings should be great. The right people. The right agenda. The right tools. No excuses.

---

Richard White is the founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes.

Fathom was a part of the Y-Combinator W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.

Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today.

Richard previously worked on Kiko, a company in the first batch of Y-Combinator, with Justin Kan and Emmett Shear who subsequently went on to found Twitch. Richard is passionate about designing intuitive productivity tools with delightful user experiences.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Richard White:

Website: https://www.fathom.ai/ Instagram: https://www.instagram.com/fathomdotvideo/?hl=en oyRhCSzyTd LinkedIn: https://www.linkedin.com/in/rrwhite

*E - explicit language may be used in this podcast.

I sat down with Thomas Smith, founder of skinatwork.com.

Here are 3 takeaways.

1. Simple is a strategy. Nearly 70% of Thomas's customers buy a full kit on the first visit. Simplicity is doing the hard work so your customer doesn't have to.

2. Know your numbers. Acquisition cost. Lifetime value. Repeat rate. Chase one metric and wonder why you're losing.

3. Build for a need, not a moment. Thomas launched during the pandemic , when everyone said don't. He did it anyway because the customer pain was real. That's the only reason that matters.

---

In Thomas Smith's words:

I've been in skincare for 30 amazing years working for some of the most exciting brands and retailers in beauty: on the sales floor, in the spa, as a buyer, developer, marketer, entrepreneur and lover of all things skin. I spent a decade in NYC at Saks and Sephora, a decade in Colorado creating formulas for dry, sensitive skin at my own stores called MELT and a decade in LA marketing or developing products for Murad, Meaningful Beauty and Anastasia Beverly Hills, to name a few. My mom loves to tell people that I started as a cosmetics stock boy in Saks Denver, I prefer to say that I didn't choose skincare, it chose me.

Over the years, I have watched as skincare has gotten increasingly complicated. So many steps, so many new products and so much time, money, brain space and energy spent trying to decode it all. Trust me, the amount of choice overwhelms me, too! Whenever I visit family or friends, they always ask for my advice on what to buy, when to use, how to use and in what combinations and it got me to thinking… how could I create the simplest, and I mean THE SIMPLEST, most efficacious skincare system possible for my mom, my sister, all of my peeps (including myself!) for skin of all ages, stages and concerns?

That's how SKIN AT WORK was born.

SKIN AT WORK is an obsessively streamlined, ultra concentrated, ALL-IN-ONE-STEP skincare system of clinically tested, gently powerful, hyper-tasking hero formulas that give your skin everything it needs (over 14 ingredients at efficacious levels) to thrive at its healthiest, deliver head-turning wow and the freedom to spend less time doing steps in the mirror and more time squeezing the juice out of life."

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Thomas Smith:

Website: www.skinatwork.com Instagram: https://www.instagram.com/skinatwork​ LinkedIn: https://www.linkedin.com/company/skin-at-work-official/

*E - explicit language may be used in this podcast.

If you're looking to Franchise your business, or thinking about it, CEO Alisa Sparks with Linden Creek will guide you how to do it! 3 highlights from our conversation:

1. Turn what works into a system Don't just grow… replicate -When your process is clear and teachable, others can run it—and you can scale it.

2. Test before you expand Don't assume demand. Prove it - Start small, validate the market, then go all in with confidence.

3. Build the playbook Success isn't only talent—it's systems - Document what works so it can be repeated without you.

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Alisa Sparks is the Founder and CEO of Linden Creek, a luxury interior design and home staging franchise built around elevated living and meaningful design. She also leads the Linden Creek Shoppe, an online destination for curated décor and furnishings, along with Archd, an inventory management and CRM platform created to support the home staging and interior design community. With a background shaped by entrepreneurship, family life, and a love of travel and thoughtful interiors, Alisa brings a warm, creative perspective to both her work and the communities she serves.

https://www.linkedin.com/in/jason-hamama-92767172

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience Website: https://jondwoskin.comLinkedIn: https://www.linkedin.com/in/jondwoskin Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Jeff Gunsberg: Website: https://title-connect.com

Connect with Alisa Sparks:Website: www.linden-creek.com LinkedIn (Alisa Sparks): www.linkedin.com/in/alisasparkslc YouTube: www.youtube.com/@LindenCreek LinkedIn (Company): www.linkedin.com/company/linden-creek Facebook: https://www.facebook.com/lindencreekhomestaging/about

*E - explicit language may be used in this podcast.

Most people think franchising is the easy path to business ownership.

It's not. But it might be a smart path.

I sat down with John Ostenson — top 1% franchise broker and CEO of FranBridge Consulting — and here's what stood out:

3 Takeaways:

1. AI-proof your investment. The smart money is flowing into trades and home services — businesses AI can use but never replace.

2. Activity breeds activity. Stop waiting for the perfect time. It doesn't exist. Start moving toward option A or B — option C shows up when you're in motion.

3. Your first hire in that key seat can make or break everything. Good isn't good enough. One A-player running your franchise while you keep your day job changes the entire trajectory.

---

Jon Ostenson is a top 1% national franchise broker, investor, author, and international speaker specializing in the area he has coined as 'Non-Food Franchising'.

Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, himself, Jon is uniquely positioned to educate others on franchising and franchise selection.

Jon serves as CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities.

Jon is the author of the book "Non-Food Franchising'' and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with 200+ locations.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Jon Ostenson:

Website: https://franbridgeconsulting.com LinkedIn: https://www.linkedin.com/in/jonostenson

*E - explicit language may be used in this podcast.

Playing the Long Game: Lessons from a HUD Specialist and a Soft Serve Stand

I sat down with Gemma Geldmacher, Managing Director of Mortgage Banking at Berkadia, to talk about her successful career and her blog — Playing the Long Game: Hard Lessons Through Soft Serve. It's the story of watching her parents immigrate from Australia in 1984 with three kids, buy a local community ice cream shop, and the lessons that came with it. The business lessons inside that shop can help all of us in business and life.

Here are a handful of the lessons Gemma and I talked about: * Efficiency is an act of love. * The universe may have plans you didn't expect. * Consistency isn't a tactic. It's a legacy. * The partner you choose changes everything. * Showing up isn't optional. * The rigid path is a trap. * Someone saw it before you did. * Legacy is built in the ordinary moments. * Reflection is a competitive advantage. * AI won't replace you. Accepting the output will.

---

Gemma is a managing director at Berkadia where she has been a loan originator for 10 years. Prior to that she had over eight years experience underwriting and screening commercial real estate loans.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Gemma Geldmacher:

Website: www.berkadia.com LinkedIn: https://www.linkedin.com/in/gemmageldmacher Article: https://www.linkedin.com/pulse/playing-long-game-hard-lessons-through-soft-serve-gemma-geldmacher-q05he/? Bio: https://www.berkadia.com/people-and-locations/people/gemma-geldmacher

*E - explicit language may be used in this podcast.

Adam Wolfe tragically lost his son eight years ago.

Adam channeled his pain it into building something that could prevent the same thing from happening to others.

Co-Founder of Chroneme — The first clinical AI built to show its work.

Chroneme reads how your health changes over time. Every signal, from every provider, across years. And when something is developing, it knows. Before the doctor. Before the diagnosis. Before the emergency.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Adam Wolfe:

Website: https://chroneme.com

*E - explicit language may be used in this podcast

I sat down with Eric Jorgensen, CEO of Scribe Media and author of The Book of Elon. Here are 3 things that stuck with me:

What you think is your best is a fraction of what you're capable of. Elon isn't just working harder, he's cut through the noise to focus on what matters.

First principles thinking breaks you free from conventional limits. Stop reasoning by analogy, asking what everyone else does. Start asking what's actually possible. The gap between those two questions is where innovation lives.

Your uniqueness is your advantage. The world rewards people who are singular,

--

Eric Jorgenson is the CEO of Scribe Media. He published two books with Scribe prior to becoming CEO. The Almanack of Naval Ravikant has sold over 1,000,000 copies, been translated into 30+ languages, and seen over 4,000,000 digital copies given away for free. He runs an early stage technology investment firm called Rolling Fun, and was previously in Growth & Product roles at Zaarly.

Watch our previous interview

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Eric Jorgensen:

Eric Jorgensen Books: https://www.ejorgenson.com/books-1 Website: https://scribemedia.com X: https://twitter.com/scribemediaco LinkedIn: https://www.linkedin.com/company/scribe-media Instagram: https://www.instagram.com/scribemediaco Facebook: https://facebook.com/scribemediaco YouTube: https://www.youtube.com/channel/UCen_O0dVTbVAK-XF9IjPitQ

*E - explicit language may be used in this podcast.

Most business owners run their company like a business — and their household like an afterthought.

I sat down with Eric Miller, co-founder of Econologics Financial Advisors.

Here are 3 things that stuck with me:

1. Your household is the parent company. Everything else is a subsidiary.

2. You're probably operating on the wrong number.

3. Do it now. Planning doesn't have to be a big event.

--

Eric Miller is a seasoned financial planning professional with over 20 years of experience dedicated to empowering private practice owners and associates. As Co-Owner and Chief Financial Advisor of Econologics Financial Advisors, LLC, a Registered Investment Advisor, Eric specializes in strategic financial planning, including investments, retirement, asset protection, tax strategies, debt elimination, and business transition planning. A Registered Financial Consultant® (RFC) and graduate of Capital University, Eric is also a prolific author and speaker and has published countless articles, videos, and podcasts and is the bestselling author of How to Become a Financial Beast. He has presented at hundreds of events nationwide, and weekly hosts the Financial Beast Podcast.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Eric Miller:

Website: www.econologicsfinancialadvisors.com YouTube: https://www.youtube.com/c/FinancialBeast LinkedIn: www.linkedin.com/in/ericisyourbfff Facebook: www.facebook.com/econologicsfinancial

*E - explicit language may be used in this podcast.

Most business owners run their company like a business — and their household like an afterthought.

I sat down with Eric Miller, co-founder of Econologics Financial Advisors.

Here are 3 things that stuck with me:

1. Your household is the parent company. Everything else is a subsidiary.

2. You're probably operating on the wrong number.

3. Do it now. Planning doesn't have to be a big event.

--

Eric Miller is a seasoned financial planning professional with over 20 years of experience dedicated to empowering private practice owners and associates. As Co-Owner and Chief Financial Advisor of Econologics Financial Advisors, LLC, a Registered Investment Advisor, Eric specializes in strategic financial planning, including investments, retirement, asset protection, tax strategies, debt elimination, and business transition planning. A Registered Financial Consultant® (RFC) and graduate of Capital University, Eric is also a prolific author and speaker and has published countless articles, videos, and podcasts and is the bestselling author of How to Become a Financial Beast. He has presented at hundreds of events nationwide, and weekly hosts the Financial Beast Podcast.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Eric Miller:

Website: www.econologicsfinancialadvisors.com YouTube: https://www.youtube.com/c/FinancialBeast LinkedIn: www.linkedin.com/in/ericisyourbfff Facebook: www.facebook.com/econologicsfinancial

*E - explicit language may be used in this podcast.

I sat down with Ben Feys and Kevin Niehoff, co-founders of Pretty Boy — a men's skincare brand built from scratch.

Here are 3 things that stuck with me:

1. Master one channel before you touch anything else.

2. Call your customers.

3. Stability beats the dopamine hit of a big spike.

The fundamentals haven't changed. Knowing your customer, delivering the right message, and staying close to the business — that's the playbook.

---

PrettyBoy started because we were sick of guessing - years of acne, eczema, prescriptions, and overpriced nonsense taught us the skincare industry wasn't built for guys like us. We wanted products that were simple, effective, and actually felt good to use, without turning skincare into a second job. We partnered with top chemists and dermatologists to build a no-nonsense system focused on real results, not hype. I handle the business side - operations, product strategy, and ensuring everything works as intended. My co-founder leads the creative and brand vision, ensuring PrettyBoy stays cool, on-brand, and unmistakable.

Connect with Jon Dwoskin:

Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Connect with Ben Feys and Kevin Niehoff:

Website: www.yoprettyboy.com X: https://x.com/fenbeys Instagram: https://www.instagram.com/benfeys/ LinkedIn: https://www.linkedin.com/in/benjamin-feys-23112950

*E - explicit language may be used in this podcast.