Built On Purpose

Coffee with Max: Purpose, Hiring, and Culture


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🚀 What happens when a leader loses their purpose?

In this solo episode of the Built On Purpose Podcast, Max Hansen shares how he lost his own sense of purpose, how that led to founding Y Scouts, and why meaningful work and values-driven leadership are more critical now than ever before.

💡 What You’ll Learn:

✅ Why the promise of tech and social media has failed to connect us
✅ How to structure job roles and hiring around purpose
✅ Simple ways to prevent offer rejections and counteroffers
✅ Why leadership starts with clear values and accountability

🔥 Memorable Quotes:

✨ “Purpose matters more than ever. It’s the antidote to a disconnected, AI-driven world.” – Max Hansen
✨ “You can't outsource culture. Leaders drive values, values drive behaviors, and behaviors drive performance.” – Max Hansen
✨ “Hiring the right people is the only sustainable business strategy.” – Max Hansen

📣 Connect with Max Hansen & Y Scouts:

📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen
🌐 Y Scouts Website: https://yscouts.com

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Built On PurposeBy Max Hansen

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