Built On Purpose

By Max Hansen

If your impact-based organization needs incredible executives, Visit YScouts.com now to find your next purpose-driven, performance-proven leader.... more

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FAQs about Built On Purpose:

How many episodes does Built On Purpose have?

The podcast currently has 227 episodes available.

Built On Purpose episodes:

September 30, 2025Scaling Operations & Building Remote-First Teams with Christopher Kautz
What does it take to scale a company through explosive growth and build a culture where teams thrive without burning out?

Christopher Kautz, COO of Zogics, joins Max Hansen to share how he helped transform a fast-growing disinfectant and wellness brand into a lean, fully remote powerhouse. From tripling revenue during COVID to hiring top global talent, Christopher reveals the systems, mindset, and leadership habits that allow companies to grow without losing their soul.

💡 Key Takeaways from This Episode:
The transition to remote work can enhance productivity and work-life balance.
Cultural fit is crucial when building a successful team.
Hiring the right talent, regardless of location, can significantly impact growth.
Investing in employees leads to higher retention and satisfaction.
Effective leadership requires understanding and addressing team dynamics.
Navigating market changes requires adaptability and strategic planning.
Building a strong company culture can thrive in a remote environment.
Continuous improvement and curiosity are key to successful leadership.
Overcoming challenges is part of the growth process.
Maintaining strong relationships within leadership fosters trust and accountability.
—

🔗 Connect with Christopher Kautz
LinkedIn: https://www.linkedin.com/in/ckautz/
Company (Zogics): https://zogics.com/

—

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com
Listen now: https://www.youtube.com/watch?v=ZZas_N505DY

Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.
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50min
September 23, 2025Is Your Business REALLY Ready for AI? with Jeff MacPherson
AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way.

Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools.

If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap.

💡 Key Takeaways from This Episode:
The hidden chaos lurking beneath the surface of seemingly successful businesses
Why AI adoption without process optimization leads to frustration and stalled growth
How to identify and fix broken processes before implementing AI
A practical roadmap for leveraging AI to strengthen your operations and create a competitive advantage
—

🔗 Connect with Jeff MacPherson
🌐 Website: http://cloud37.ai/
💼 LinkedIn: https://www.linkedin.com/in/jeffmacai/

—

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com
Listen now: https://www.youtube.com/watch?v=8Q1Mxr_rBBs

Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.
...more
56min
September 16, 2025 Coffee with Max: The ROI of Sweating—Why Fit Leaders Build Stronger Companies
In this episode of the Built On Purpose podcast, Max discusses the critical role of health and fitness in effective leadership. He reflects on his personal journey with fitness and how it has influenced his success as an entrepreneur. Max emphasizes the importance of physical fitness as a leadership indicator, the need for mental health practices, and the significance of building healthy habits. He also highlights the importance of measuring health through metrics like HRV and skeletal muscle mass, and how these factors play a role in hiring decisions. Ultimately, he stresses that self-integrity and keeping promises to oneself are essential for effective leadership.

💡 Key Takeaways from This Episode:
- The importance of prioritizing physical fitness for leaders.
- How a commitment to fitness directly correlates with success in business.
- Max's personal fitness routine and the strategies he utilizes.
- The link between physical and mental well-being for optimal leadership performance.
- Building healthy habits for longevity and overall well-being.
- How Max assesses and prioritizes fitness metrics such as HRV (Heart Rate Variability) and skeletal muscle mass.
- Maintaining a varied fitness routine to prevent boredom and ensure long-term adherence.

—

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com
Listen now: https://www.youtube.com/watch?v=JkS1-0zOwAM
...more
19min
September 09, 2025 Delegation, Leadership & Scaling: What 11 Businesses Taught Chad Nikkel
What does it really take to build, scale, and exit businesses—without losing your sanity or burning out? In this episode, Max sits down with Chad Nikkel, a serial entrepreneur who has founded and scaled 11 companies, completed 7 acquisitions, and navigated 4 high-value exits.
From losing his first business at 21 to building a $50M roofing company, Chad has seen it all: the highs of rapid growth, the lows of bankruptcy, and the wisdom of starting over. Today, he helps entrepreneurs and leadership teams at Next Level Growth design businesses that scale and give them a return on life, not just money.
This conversation covers everything from delegation struggles to second-in-command hires, from painful mistakes to powerful operating systems that actually fit the people using them.
If you’ve ever felt stuck in firefighting mode or wondered how to break through growth ceilings, this is the episode for you.

💡 Key Takeaways from This Episode:
- The Importance of Systems: Don't sell a business too soon; instead, focus on establishing robust systems and strong teams.
- The Day of Chad: Prioritize white space for strategic thinking and visionary work.
- Return on Life: Balance business success with personal time and family to avoid burnout.
- Learning from Failure: Mistakes and setbacks, like bankruptcy, can be valuable learning experiences that shape future business decisions.

—

🔗 Connect with Chad Nikkel
🌐 Website: https://nextlevelgrowth.com
📧 Email: [email protected]
💼 LinkedIn: https://www.linkedin.com/in/chadnikkel
📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com
Listen now: https://www.youtube.com/watch?v=RjwlGgcMvG8
...more
54min
September 02, 2025Why Most Leaders Feel Trapped in Their Business (And How to Break Free) with CJ DuBe'
In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures.
From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth.

Takeaways:
EOS helps leaders achieve clarity and alignment.
The role of an implementer is to coach and facilitate.
Hiring the right people is crucial for success.
Culture is a strategic driver, not an afterthought.
Vulnerability and authenticity are key in leadership.
Data tells a story that leaders must pay attention to.
The integrator role is essential for executing a visionary's ideas.
Leaders must be brave and have tough conversations.
Personal well-being impacts leadership effectiveness.
Growth requires intentionality in culture and hiring.

🔗 Connect with CJ DuBe' on LinkedIn:
Website: EOS Worldwide
LinkedIn - https://www.linkedin.com/in/cjdube/

Y Scouts Company Links:
🌐 Website: https://yscouts.com/
💼 About Us: https://yscouts.com/about-us/
📊 Process Demo: https://yscouts.com/resources/
👥 Meet the Team: https://yscouts.com/meet-the-team/
📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/
📝 Blog: https://yscouts.com/blog/
📞 Contact: https://yscouts.com/contact/

Max Hansen ( Y Scouts Founder):
👤 Profile: https://yscouts.com/max-hansen/
🔗 LinkedIn: https://www.linkedin.com/in/maxhansen
🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
📷 Instagram: https://www.instagram.com/mhansen44/

Y Scouts Social Media & Channels:
🔹 LinkedIn: https://www.linkedin.com/company/y-scouts
🔹 Instagram: https://instagram.com/yscouts/
🔹 Facebook: https://facebook.com/Yscouts/
🔹 X (Twitter): https://twitter.com/YScouts
🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA
...more
56min
August 27, 2025 Redefining Recruiting with Prevail + Y Scouts with Ryan Berry
In this episode of the Built On Purpose podcast, Max and Ryan Berry discuss the evolving landscape of recruiting, the importance of building strong relationships, and the role of technology in enhancing personal interactions.
Ryan shares his journey into the recruiting industry, highlighting key inflection points and lessons learned along the way.
The conversation delves into the core values that drive Prevail, the significance of health and well-being in leadership, and the vision for the future of the company. With insights on finding the right business partner and the importance of self-motivation, this episode offers valuable perspectives for anyone in the recruiting field.

Takeaways:
• The traditional recruiting model is outdated and leads to burnout for recruiters while delivering less-than-ideal results for clients and candidates.
• Prevail Recruiting is rethinking the future of staffing by combining AI-driven automation, elite recruiter pay, and four-day work weeks.
• Finding a business partner is like a "cat and mouse game" – it requires alignment, trust, and a shared vision.
• The importance of building a company that prioritizes the well-being and success of its recruiters.
• Ryan's untraditional career path, that led him to finding recruiting as an exciting, viable career, after a stint in Australia.

YScouts Company Links:
🌐 Website: https://yscouts.com/
💼 About Us: https://yscouts.com/about-us/
📊 Process Demo: https://yscouts.com/resources/
👥 Meet the Team: https://yscouts.com/meet-the-team/
📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/
📝 Blog: https://yscouts.com/blog/
📞 Contact: https://yscouts.com/contact/

Max Hansen ( yscouts Founder):
👤 Profile: https://yscouts.com/max-hansen/
🔗 LinkedIn: https://www.linkedin.com/in/maxhansen
🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
📷 Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:
🔹 LinkedIn: https://www.linkedin.com/company/y-scouts
🔹 Instagram: https://instagram.com/yscouts/
🔹 Facebook: https://facebook.com/Yscouts/
🔹 X (Twitter): https://twitter.com/YScouts
🔹 YouTube: https://www.youtube.com/watch?v=ReBHhpWN25I
...more
54min
August 19, 2025 The Truth About Executive Job Search with Chameleon Resumes' Lisa Rangel
Are you an executive feeling stuck in your job search, rewriting your resume endlessly, or applying for roles that don't quite fit? You're not alone!

In this episode of the Built On Purpose podcast, Max Hansen interviews Lisa Rangel, founder of Chameleon Resumes and a top career strategist. Discover the biggest misconceptions executives have about presenting themselves and learn how to land roles without sacrificing your authenticity.

Takeaways:
- Stop contorting yourself to fit every job description. Authenticity is key!
- Focus on your values and what you *don't* want, not just what you *can* do.
- One strong, foundational resume is better than multiple versions that might contradict each other.
- Your LinkedIn profile and resume need to align to avoid confusion and raise red flags.

Y Scouts Company Links:
🌐 Website: https://yscouts.com/
💼 About Us: https://yscouts.com/about-us/
📊 Process Demo: https://yscouts.com/resources/
👥 Meet the Team: https://yscouts.com/meet-the-team/
📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/
📝 Blog: https://yscouts.com/blog/
📞 Contact: https://yscouts.com/contact/

Max Hansen ( Y Scouts Founder):
👤 Profile: https://yscouts.com/max-hansen/
🔗 LinkedIn: https://www.linkedin.com/in/maxhansen
🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
📷 Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:
🔹 LinkedIn: https://www.linkedin.com/company/y-scouts
🔹 Instagram: https://instagram.com/yscouts/
🔹 Facebook: https://facebook.com/Yscouts/
🔹 X (Twitter): https://twitter.com/YScouts
🔹 YouTube: https://www.youtube.com/watch?v=PWoB_8dtQjs

...more
57min
August 12, 2025Inside EOS Worldwide: Kelly Knight on Visionary–Integrator Success
Are you an entrepreneur stuck in the chaos of growth, struggling to scale your company without losing your mind, your team, or your soul?
Join Max Hansen as he sits down with Kelly Knight, President and Integrator of EOS Worldwide, to explore the secrets to leading with clarity, building with traction, and letting go of what's holding you back. Learn how to implement the Entrepreneurial Operating System (EOS) effectively and transform your business!

Takeaways:
Visionaries often misunderstand their need for support.
Integrators must enjoy the creative process with visionaries.
EOS is simple but requires commitment and accountability.
Not everyone is cut out for EOS; it requires openness and vulnerability.
The integrator role is often misunderstood and hired too late.
Clarity in vision is crucial for effective leadership.
Colby assessments help teams understand work dynamics.
Hiring mistakes often stem from unclear expectations.
Finding the right EOS implementer is key to success.
Self-reflection and feedback are essential for growth.
—
Connect with Kelly Knight
X (Twitter): @kellyknighteos
Website: EOS Worldwide
—
Y Scouts Company Links:
🌐 Website: https://yscouts.com/
💼 About Us: https://yscouts.com/about-us/
📊 Process Demo: https://yscouts.com/resources/
👥 Meet the Team: https://yscouts.com/meet-the-team/
📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/
📝 Blog: https://yscouts.com/blog/
📞 Contact: https://yscouts.com/contact/
—
Max Hansen ( Y Scouts Founder):
👤 Profile: https://yscouts.com/max-hansen/
🔗 LinkedIn: https://www.linkedin.com/in/maxhansen
🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
📷 Instagram: https://www.instagram.com/mhansen44/
—
Y Scouts Social Media & Channels:
🔹 LinkedIn: https://www.linkedin.com/company/y-scouts
🔹 Instagram: https://instagram.com/yscouts/
🔹 Facebook: https://facebook.com/Yscouts/
🔹 X (Twitter): https://twitter.com/YScouts
—
🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=ZMtkUJgxeuw
...more
59min
August 05, 2025How to Hire a COO and Scale Your Business with Cameron Herold
Unlock Exponential Growth with a World-Class COO | Cameron Herold (CEO Whisperer) on Building a Thriving Culture
Is your business growth plateauing? Are you wearing too many hats and struggling to scale?
This episode of the Build On Purpose podcast is your roadmap to building a leadership team that transforms your vision into reality. Max interviews Cameron Herold , the "CEO Whisperer" and founder of the COO Alliance, who shares invaluable insights on hiring the perfect second-in-command to unlock your business's full potential.
—
Key Takeaways:
A great COO is the Yin to the CEO's Yang, perfectly complementing their strengths and weaknesses.
Hiring a COO frees up the founder's time to focus on high-impact activities and personal pursuits.
Delaying the hiring of a COO can significantly slow down business growth.
The right COO can transform your company culture and drive deeper team engagement.
—
Connect with Cameron Herold
COO Alliance – Join the leading network for second-in-command executives: https://cooalliance.com
Second in Command Podcast – Hear behind-the-scenes insights from top COOs: https://cooalliance.com/podcast
Books by Cameron Herold:
The Second in Command
Vivid Vision
Double Double
Meetings Suck
Free PR Available on Amazon or CameronHerold.com
Invest in Your Leaders – Leadership development course: https://investinyourleaders.com
Newsletter & Resources: https://cameronherold.com
Follow Cameron on LinkedIn: https://www.linkedin.com/in/cameronherold
—
YScouts Company Links:
Website: https://yscouts.com/
About Us: https://yscouts.com/about-us/
Process Demo: https://yscouts.com/resources/
Meet the Team: https://yscouts.com/meet-the-team/
Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
Built on Purpose Podcast: https://yscouts.com/podcast/
Blog: https://yscouts.com/blog/
Contact: https://yscouts.com/contact/
Max Hansen (Y Scouts Founder):
Profile: https://yscouts.com/max-hansen/
LinkedIn: https://www.linkedin.com/in/maxhansen
Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
Instagram: https://www.instagram.com/mhansen44/
YScouts Social Media & Channels:
LinkedIn: https://www.linkedin.com/company/y-scouts
Instagram: https://instagram.com/yscouts/
Facebook: https://facebook.com/Yscouts/
X (Twitter): https://twitter.com/YScouts

🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=RLVr7lVZtq8
...more
48min
July 29, 2025 Rich Schefren on Avoiding the Traps of Online Entrepreneurship
Unlocking Exponential Impact: Building a Business That Thrives Without You!

Are you an entrepreneur building a cage instead of a company? Rich Schefren, the godfather of online business strategy, joins Max Hanson on the Built On Purpose podcast to reveal how to escape the trap and build a business that scales. Discover the secrets to strategic leverage, the dangers of confusing tactics with strategy, and how to create a business model that thrives independently.

In this insightful episode, Rich shares his experiences scaling Agora Inc to over a billion dollars and mentoring industry giants like Russell Brunson and Ryan Dice. Learn how to get YOUR color off the mind map and create a living, breathing business!

Y Scouts Company Links:
🌐 Website: https://yscouts.com/
💼 About Us: https://yscouts.com/about-us/
📊 Process Demo: https://yscouts.com/resources/
👥 Meet the Team: https://yscouts.com/meet-the-team/
📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/
🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/
📝 Blog: https://yscouts.com/blog/
📞 Contact: https://yscouts.com/contact/

Max Hansen ( Y Scouts Founder):
👤 Profile: https://yscouts.com/max-hansen/
🔗 LinkedIn: https://www.linkedin.com/in/maxhansen
🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0
📷 Instagram: https://www.instagram.com/mhansen44/

YScouts Social Media & Channels:
🔹 LinkedIn: https://www.linkedin.com/company/y-scouts
🔹 Instagram: https://instagram.com/yscouts/
🔹 Facebook: https://facebook.com/Yscouts/
🔹 X (Twitter): https://twitter.com/YScouts

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.
...more
1h 9min

FAQs about Built On Purpose:

How many episodes does Built On Purpose have?

The podcast currently has 227 episodes available.